Leslie Reach
Playa Vista,CA
Summary
Dynamic Sales and Marketing Director with a proven track record at Ivy Park, excelling in CRM management and relationship building. Expert in nurturing client relations to enhance brand loyalty and community engagement. Dedicated professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
12
12
years of professional experience
Work History
Director of Sales
Silverado Memory Care
09.2024 - 12.2025
- Drive census by building referral networks and family relationships.
- Manage follow ups /CRM responding to all inbound leads in a timely manner while maintaining ongoing relationships with current leads.
- Assess prospective residents and strategically deliver tailored solutions for each family
- Serve as Manager on Duty as needed
- Maintain compassion and empathy while creating urgency and educating families in the reality of dementia care.
- Building relationships with healthcare professionals and families to promote Silverado's specialized services
- Trained sales staff in best practices and led cross-functional teams improving efficiency across departments.
Sales and Marketing Director
Ivy Park
03.2023 - 08.2024
- My senior living career began with Sunrise in March of 2023 at their community in Santa Monica as Co-Director of Sales and Marketing . Within months I learned that several Sunrise communities were being acquired by Oakmont. Prior to the takeover I worked not only at the Santa Monica community, but also the South Bay community, eventually landing in Playa Vista three days before Oakmont acquired the property.
- Lead generation and management of leads through various channels, community events, and outreach programs, resulting in a steady pipeline of qualified prospects.
- Establish and nurture relationships with prospective families to create rapport and trust, serving as primary point of contact throughout the decision making process and transition to community living.
- Guide individuals and families through move process from their home to senior living community, providing personalized support, resources, and assistance to alleviate concerns and ensure a smooth transition.
- Successfully achieve and maintain occupancy goals by implementing targeted sales and marketing strategies, leveraging market research and competitive analysis to identify opportunities, growth and expansion.
- Actively manage CRM system to track leads, manage contacts, and facilitate timely follow up communications, ensuring no opportunity is missed and maintaining accurate records of prospect interactions.
- Conduct tours of senior living community, showcasing amenities, services, and benefits, and addressing individual needs and preferences to personalize the experience.
- Organize and host prospect and professional events both onsite and offsite to increase community visibility, foster relationships, and drive referrals.
- Collaborate closely with skilled nursing facilities, physicians, and other professional and community groups to build strategic partnerships, enhance referral networks, and create collaboration opportunities that contribute to occupancy growth and community engagement.
Senior Leasing Consultant
Irvine Company
04.2019 - 03.2023
- Contributed to operational efficiency within well established organization specializing in residential, commercial, and industrial property management. Enhanced property management functions particularly in tenant relations and client service, while overseeing staff and contractors.
- Drove resident satisfaction and retention through organization and coordination of monthly resident functions and seasonal events, fostering strong resident relations.
- Proactively addressed tenant complaints, managed repairs, coordinated with contractors, and ensured compliance with occupancy rules to maintain property standards.
- Generated weekly sales reports encompassing market and sales trends, conducted competitive surveys and provided insights into new developments in the surrounding area.
- Conducted timely follow ups and maintained relationships using Customer Relationship Management software (Salesforce) to nurture leads and drive conversions.
- Successfully reduced delinquency rates by implementing effective communication strategies with tenants and streamlining processes for collecting and tracking lease payments.
- Maintained 40% closing ratio for community portfolio with specific focus on increasing occupancy and minimizing availability.
- Leased units across a 1503 unit inventory spanning three properties, catering to a diverse range of economic to luxury living preferences.
- Actively participated in networking events with local companies to enhance corporate loyalty programs and drive traffic to the community, expanding customer base and promoting brand loyalty
Realtor
Keller Williams Greater Lexington
02.2014 - 01.2019
- Managed and maintained a polished reputation for delivering excellent service fostering customer loyalty. Ethically and professionally facilitated real estate transactions, providing clients with extensive marketing and real estate expertise. Conducted Comparative Market Analysis and estimated property values to guide clients effectively.
- Assisted buyers and sellers in marketing and purchasing property at the right price and under the best terms, leveraging negotiations skills and market insights.
- Developed relationships through progressive selling techniques, aligning the lifestyle profile of clients with the sales process to ensure successful closures.
- Created and implemented a comprehensive marketing strategy to enhance brand recognition and drive sales, utilizing various channels to maximize exposure.
- Utilized expertise in communication to educate clients on diverse financing options and guide them through the process, ensuring a seamless transaction.
- Played crucial role in negotiation process, providing consultation on market conditions, pricing strategies, mortgages, and related matters to ensure fair and transparent dealings.
Education
High School Diploma -
Prestonsburg High School
Prestonsburg, KYBluegrass Community And Technical College
Lexington, KYUniversity of Kentucky
Lexington, KYSkills
- Sales Presentations
- CRM Management
- Creative Direction
- Marketing Analytics
- Relationship Building
- Cross-departmental Alignment
Timeline
Director of Sales
Silverado Memory Care
09.2024 - 12.2025
Sales and Marketing Director
Ivy Park
03.2023 - 08.2024
Senior Leasing Consultant
Irvine Company
04.2019 - 03.2023
Realtor
Keller Williams Greater Lexington
02.2014 - 01.2019
Bluegrass Community And Technical College
University of Kentucky
High School Diploma -
Prestonsburg High School