Summary
Overview
Work History
Education
Skills
Timeline
BusinessAnalyst
Leslie Staley

Leslie Staley

Director, Sales Development
Fairview,TN

Summary

Strategic and results-oriented business leader with experience in strategy, planning and operations. Skilled in developing and executing business plans to maximize profitability, streamline operations and maintain compliance with industry regulations. Proven people leader motivates and optimizes staff performance and productivity.

Overview

19
19
years of professional experience

Work History

Director

Scentsy
02.2013 - Current
  • Established and developed performance goals and provided feedback for underperforming areas.
  • Formed strategic partnerships and connected with potential clients to drive business development.
  • Leveraged professional networks and industry knowledge to strengthen client relationships.
  • Performed sales and marketing strategies to foster achievement of revenue goals.

Sales Development Director

Veriforce
08.2022 - 10.2023
  • Developed deep understanding of customer needs, priorities and pain points to deliver customized service.
  • Mentored SDRs to qualify leads by scheduling introductory discovery meetings and calls.
  • Collaborated with sales, marketing and other internal teams to meet shared goals.
  • Developed and implemented successful sales strategies to drive growth and exceed revenue targets.
  • Trained and mentored sales personnel to apply best practices and techniques.
  • Built diverse sales pipeline to exceed quota targets.
  • Formulated well-defined action plan to prioritize potential clients and achieve and exceed objectives.
  • Analyzed sales data to identify opportunities for improvement and created action plans to capitalize on those opportunities.
  • Created and executed outbound demand generation campaigns, calls and emails to deliver qualified leads for sales team.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Implemented systems and procedures to increase sales.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Achieved established KPI for company and individual performance through teamwork and focus on customers.

Sales Development Manager

Veriforce
08.2021 - 08.2022
  • Developed deep understanding of customer needs, priorities and pain points to deliver customized service.
  • Mentored SDRs to qualify leads by scheduling introductory discovery meetings and calls.
  • Collaborated with sales, marketing and other internal teams to meet shared goals.
  • Developed and implemented successful sales strategies to drive growth and exceed revenue targets.
  • Trained and mentored sales personnel to apply best practices and techniques.
  • Built diverse sales pipeline to exceed quota targets.
  • Formulated well-defined action plan to prioritize potential clients and achieve and exceed objectives.
  • Analyzed sales data to identify opportunities for improvement and created action plans to capitalize on those opportunities.
  • Created and executed outbound demand generation campaigns, calls and emails to deliver qualified leads for sales team.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Implemented systems and procedures to increase sales.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Achieved established KPI for company and individual performance through teamwork and focus on customers.

Sales Development Team Lead

Comdata/CorPay
01.2020 - 08.2021
  • Led development teams in building system, data and application-level interfaces and functional relationships.
  • Drafted progress reports for senior leadership, outlining important performance metrics and outstanding individual contributors.
  • Enabled SDRs to qualify leads by scheduling introductory discovery meetings and calls.
  • Collaborated with sales, marketing and other internal teams to meet shared goals.
  • Developed and implemented successful sales strategies to drive growth and exceed revenue targets.
  • Trained and mentored sales personnel to apply best practices and techniques.
  • Created and executed outbound demand generation campaigns, calls and emails to deliver qualified leads for sales team.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Implemented systems and procedures to increase sales.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Achieved established KPI for company and individual performance through teamwork and focus on customers.

Sales Development Specialist

Comdata
04.2020 - 10.2020
  • Developed and maintained positive relationships with key decision-makers and influencers.
  • Established relationships with prospects and customers to promote product understanding and drive sales growth.
  • Utilized CRM (SFDC) to manage sensitive client information and update existing and new client profiles.
  • Won new business by articulating full value of company's capabilities to prospects.
  • Achieved and exceeded monthly and annual sales targets.
  • Developed successful strategies for identifying and converting prospective clients to long-term customers.
  • Built and managed accurate sales pipeline to maintain high volume of activity.
  • Used data analytics to identify and track sales trends and develop actionable insights.
  • Participated in trade shows and other promotional events to build brand awareness and generate leads.
  • Collaborated with marketing and product teams to stay up-to-date with new product launches and promotional activities.
  • Contributed to team objectives in fast-paced environment.
  • Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
  • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
  • Set and achieved company defined sales goals.


Sr. Sales Development Specialist

Comdata
10.2019 - 01.2020
  • Developed and maintained positive relationships with key decision-makers and influencers.
  • Established relationships with prospects and customers to promote product understanding and drive sales growth.
  • Utilized CRM (SFDC) to manage sensitive client information and update existing and new client profiles.
  • Won new business by articulating full value of company's capabilities to prospects.
  • Achieved and exceeded monthly and annual sales targets.
  • Developed successful strategies for identifying and converting prospective clients to long-term customers.
  • Built and managed accurate sales pipeline to maintain high volume of activity.
  • Used data analytics to identify and track sales trends and develop actionable insights.
  • Participated in trade shows and other promotional events to build brand awareness and generate leads.
  • Collaborated with marketing and product teams to stay up-to-date with new product launches and promotional activities.
  • Contributed to team objectives in fast-paced environment.
  • Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
  • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
  • Set and achieved company defined sales goals.
  • Worked well in a team setting, providing support and guidance.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Motivated and enabled colleagues to meet monthly metrics.

Paraprofessional

Williamson County Schools
08.2017 - 04.2019
  • Oversaw students in classroom and common areas to monitor, enforce rules, and support lead teacher.
  • Delivered personalized educational, behavioral, and emotional support to individual students to enable positive learning outcomes.
  • Assisted in maintaining engaging and respectful educational environment by promoting discipline and cooperation.
  • Kept classrooms clean, neat, and properly sanitized for student health and classroom efficiency.
  • Prepared instruction materials, constructed bulletin boards, and set up work areas.
  • Tailored lesson plans for students with emotional and cognitive disabilities.

Senior Production Designer

Trina's Stitchery & Custom Apparel
07.2017 - 04.2019
  • Maintained and cycled inventories.
  • Executed designs that adhered to overall creative vision and direction.
  • Gathered information to determine best execution of creative ideas.
  • Devised strategic approaches for highlighting important focal points in each design.
  • Liaised with vendors and suppliers to procure decorative materials.
  • Skilled at working independently and collaboratively in a team environment.
  • Self-motivated, with a strong sense of personal responsibility.
  • Proven ability to learn quickly and adapt to new situations.

Service Response Center Tech

Sodexho, Inc
11.2004 - 04.2006
  • Organized schedules and supervised transporters to ensure metrics were achieved.
  • Transported patients to testing and treatment units, operating rooms and other areas using moveable beds, wheelchairs, and stretchers.
  • Wiped down equipment with proper cleaning products after each patient transport to reduce instances of infection.
  • Assisted with discharge process by escorting patients with belongings to leave facility safely and comfortably.
  • Warmly greeted patients and visitors and made each feel welcome.
  • Collaborated with CNAs, nurses, and physicians to maintain stability during transport and facilitate event-free transport.
  • Maintained confidentiality of patient data and condition to safeguard health information.
  • Communicated with patients, family members and healthcare staff to coordinate transportation schedules.

Education

No Degree - Nursing

Tennessee State University
Nashville, TN

High school diploma -

Fairview High School
05.2004

Skills

  • Staff Development
  • Staff Management
  • Sales Forecasting
  • Leads Prospecting
  • Business Planning
  • Budget Control
  • Marketing Support
  • Lead Qualification
  • Cold-Calling
  • CRM Tracking
  • Business Development
  • Tech Stack

Timeline

Sales Development Director

Veriforce
08.2022 - 10.2023

Sales Development Manager

Veriforce
08.2021 - 08.2022

Sales Development Specialist

Comdata
04.2020 - 10.2020

Sales Development Team Lead

Comdata/CorPay
01.2020 - 08.2021

Sr. Sales Development Specialist

Comdata
10.2019 - 01.2020

Paraprofessional

Williamson County Schools
08.2017 - 04.2019

Senior Production Designer

Trina's Stitchery & Custom Apparel
07.2017 - 04.2019

Director

Scentsy
02.2013 - Current

Service Response Center Tech

Sodexho, Inc
11.2004 - 04.2006

No Degree - Nursing

Tennessee State University

High school diploma -

Fairview High School

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Leslie StaleyDirector, Sales Development