Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
References
Timeline
Generic

Leslie Summers

An Experienced Marketing Professional
2029 S Cherry Lane Spokane,WA

Summary

Talented marketing professional with a demonstrated record of success in marketing management and campaign development across multiple industries. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends, capitalizing on opportunities and executing marketing campaigns.

Overview

32
32
years of professional experience

Work History

Assistant Director of Marketing

Northern Quest Resort & Casino
Spokane, WA
12.2016 - Current
  • Provides strategic direction, management, and oversight of a marketing team of 20.
  • Strategically develops and executes all external marketing campaigns in inner and outer markets.
  • Develops and maintains annual marketing budget to ensure brand development.
  • Produces and reviews data analytics of media placements and adjusts campaigns as needed.
  • Develops and implements comprehensive marketing strategies to increase market share and brand recognition.
  • Establish budgets for all marketing initiatives; monitors expenditures against budget goals on a regular basis.
  • Oversees creation of promotional materials, including brochures, flyers, newsletters, email campaigns and website content.
  • Manages relationships with external vendors for advertising initiatives.
  • Analyze data from customer surveys used for future marketing efforts.
  • Create detailed reports outlining results of marketing activities for senior management review.
  • Interview and hire talented individuals to add value to marketing team.
  • Collaborated with other departments to coordinate strategic marketing activities.

Director of Marketing

OpenEye Security Solutions
Liberty Lake, WA
05.2013 - 06.2016
  • Created content for multiple digital channels including website, emails, social media platforms, and other online outlets.
  • Developed comprehensive marketing plans and strategies to increase brand awareness and customer loyalty.
  • Managed a team of marketing professionals in the implementation of campaigns, advertising, and promotions.
  • Conducted market research to identify target audiences and develop effective messaging strategies.
  • Collaborated with sales team to create promotional materials that increased sales.
  • Developed budgets for marketing initiatives while ensuring maximum ROI on all investments.
  • Organized and executed regional and national trade shows.

Marketing Strategist

Spokane Public Schools
Spokane, WA
08.2005 - 05.2013
  • Created and implemented campaigns across multiple channels to maximize ROI and reach target audiences.
  • Analyzed enrollment data to identify trends in school boundaries and school preferences.
  • Designed promotional materials such as flyers, brochures, and other collateral for print advertising.
  • Evaluated customer feedback through surveys or focus groups in order to improve district relations.
  • Delivered marketing strategy updates to upper-level management.

Vice President, Marketing Communications

Honeywell Fire Systems
Northford, CT
03.1992 - 01.2005
  • Developed and executed strategic plans to support the vision of the organization.
  • Formulated policies that improved operational efficiency and productivity.
  • Directed business development initiatives, including acquisitions and joint venture agreements.
  • Negotiated contracts with vendors for services, products and supplies.
  • Collaborated with executive team members on major decisions regarding company-wide initiatives.
  • Spearheaded rollout of new marketing plan, enabling organization to successfully and profitably adapt to changing market conditions.
  • Orchestrated successful team and customer events to drive engagement, satisfaction and loyalty.
  • Organized and executed events such as webinars, trade shows and conferences to generate leads and build relationships with current and potential customers.

Education

MBA - International Business Management & Marketing

University of New Haven
West Haven, CT

Bachelor of Science - Business Management

Rhode Island College
Providence, RI

Skills

  • Campaign Development & Management
  • Marketing Analytics
  • Key decision making
  • Stakeholder Relations
  • Market Analysis
  • Strategic Planning
  • Brand positioning
  • Staff Management
  • Web Analytics
  • Event Planning
  • Problem-solving abilities
  • Budgeting building & tracking

Affiliations

  • Pilates
  • Dog walks
  • Spending time with family both near and far

Accomplishments

  • Honeywell Employee of the Year
  • Spokane Public Schools Classified Team of the Year
  • Marketing Consultant to privately owned daycare facilities
  • Co-principle owner of family business

References

References available upon request.

Timeline

Assistant Director of Marketing

Northern Quest Resort & Casino
12.2016 - Current

Director of Marketing

OpenEye Security Solutions
05.2013 - 06.2016

Marketing Strategist

Spokane Public Schools
08.2005 - 05.2013

Vice President, Marketing Communications

Honeywell Fire Systems
03.1992 - 01.2005

MBA - International Business Management & Marketing

University of New Haven

Bachelor of Science - Business Management

Rhode Island College

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Leslie SummersAn Experienced Marketing Professional