Media Researcher
Nielsen Audio
2006 - 2024
- Conducted audience analysis using Nielsen's proprietary software to assess listening trends.
- Collaborated with cross-functional teams to gather and interpret media data insights.
- Assisted in preparing reports summarizing key findings for client presentations.
- Maintained databases, ensuring accuracy of media metrics for timely reporting.
- Streamlined data collection processes, improving efficiency in research workflows.
- Trained new team members on research methodologies and tools utilized within the department.
- Developed content summaries to enhance understanding of listener demographics and preferences.
- Ensured accuracy of data collection through rigorous quality control measures, resulting in reliable findings that informed critical decisions.
- Increased team productivity by optimizing workflows, creating detailed documentation, and providing ongoing training on best practices.
- Drove product innovation by analyzing consumer behavior patterns, identifying potential gaps in offerings, and recommending new strategies for engagement.
- Enhanced data-driven decision making by conducting thorough media research and analysis.
- Exceeded project deadlines without sacrificing quality or accuracy by effectively prioritizing tasks based on urgency and importance levels.
- Improved internal knowledge sharing by creating a centralized database for storing and accessing pertinent industry information.
- Championed data-driven decision making within the organization, promoting the adoption of evidence-based strategies that led to improved performance.
- Researched and evaluated potential new markets and products.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Utilized specialized software to capture and process data.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Tracked key performance indicators to measure success of campaigns.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Tracked key metrics and developed spreadsheets and data models.