Leslie Vinson

Clemson University's Creative Solutions department is responsible for producing, capturing, and sharing content for Clemson's athletics teams. The department's goal is to provide fans and audiences with access to information, entertainment, and a voice for student athletes through social media, video, and photo coverage.

• Conceptualizing, shooting, and editing high-quality video content to showcase athletic events, player highlights, and behind-the-scenes moments.
• Implementing innovative storytelling techniques to create immersive experiences for fans and followers.
• Collaborating with marketing and communications teams to align video content with overall brand strategy and campaign objectives.
• Staying updated with industry trends and best practices to continuously enhance the quality and impact of our video content.
• Assisting in live event coverage, ensuring seamless integration of video elements for online and in-venue audiences.

Highlights:

- Produced over 300 pieces of social content for various Clemson accounts such as ClemsonFB, ClemsonBaseball, ClemsonMSOC, ClemsonMBB, ClemsonVB, etc.

- Implemented data-driven strategies to optimize video performance and audience reach.
- Contributed to the development of media campaigns that garnered positive feedback from fans and stakeholders.

About U is a non-profit community service organization that provides academic instruction, physical conditioning, and professional networking to students in New York City. The Elite V Showcase is an annual football camp hosted by the organization to help student-athletes in New York City gain exposure and increase their chances of being recruited at the collegiate level.

• Collaborated in the development of a comprehensive marketing strategy geared towards raising awareness and attracting investment from hedge funds and prominent investment banking firms in New York.
• Created marketing collateral for operations teams to use for fundraising and awareness. Collateral includes: Tear Sheets, Camp Invites, Fundraising Deck, etc..
• Created social content to be displayed across the nonprofit's accounts to raise awareness and boost engagement including hype videos, graphics, and photography.

• Photographed weddings, preschools, and graduations.
• Retouched and enhanced photos using Adobe Lightroom, optimizing exposure, color balance, and details for high-quality visuals.
• Set up lights, backdrops and props for shoots and events.