LESLIE ANN O'CONNELL

SoftServe is a software development and consulting firm that specializes in engineering services, cloud computing, artificial intelligence (AI), the Internet of Things (IoT), and research and development (R&D).

• Create and revise content assets such as case studies, blog posts, ebooks, white papers, email campaigns, and video scripts
• Collaborate closely with subject matter experts from data science, engineering, and robotics to transform technical and business ideas into compelling messaging and content
• Evaluate the effectiveness of AI tools like Jasper and ChatGPT in content research, outline creation, social media copy, and copywriting support
• Create captivating social media and Ad copy to optimize audience engagement
• Monitor, evaluate, and provide reports on content performance and conversion rates

Collibra is a data intelligence software platform built to manage data governance, quality, and privacy.

• Created and maintained the editorial calendar and performed regular content audits for content gap analysis
• Recruited stakeholders across the organization to share and produce additional content
• Ensured content deliverables were consistent with brand voice, style, and tone
• Implemented effective SEO strategies to improve organic traffic and search engine rankings
• Managed a team of talented writers and copyeditors

Nuvolo is a Workplace Management SaaS solution built on the ServiceNow platform

• Manager and writer of product release communications plan and content
• Created effective sales enablement materials on product offerings and key positioning
• Ran end-to-end marketing for the customer webinar series
• Established partnerships with customer success and customers to develop blogs and success stories
• Created thought leadership collateral for industry magazines and marketing-related campaigns

• Head of the organic SEO program to drive inbound leads and website traffic
• Designed content roadmap, editorial schedule, and messaging framework
• Analyzed website traffic and conversions, organic SEO progress, and audience engagement
• Produce content for inbound marketing, including but not limited to case studies, blog entries, whitepapers, email communications, and e-newsletters
• Collaborated with the sales team to ensure they had the content they needed

Pepperi is a leading consumer goods B2B SaaS platform for brands and wholesalers

• Built demand generation campaigns focused on delivering highly qualified leads
• Provided reports, metrics, and analysis of marketing programs to executives
• Designed and delivered compelling sales presentations and product demonstrations
• Managed the entire sales cycle from lead generation through contract negotiations

Decusoft provides Compensation Management SaaS to medium and large corporations.

• Doubled the sales pipeline through designing marketing programs, including an educational webinar series, monthly product presentations, and a quarterly newsletter
• Managed end-to-end coordination of the annual client advisory conference
• Analyzed, tracked, and reported revenue projections of monthly, quarterly, and annual revenue targets, client activity, closings, follow-up, and adherence to goals
• Responded to all requests for proposals (RFPs)