Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Lesly Manrara

Lesly Manrara

Miami,FL

Summary

Experienced Copywriter and Social Media Specialist dedicated to enhancing company appeal through clever advertising copy. With precision, I craft compelling content that resonates with audiences and drives engagement. Currently collaborating with Harper Collins as Co-Writer and editor for a self-help book, allowing me to showcase my attention to detail and valuable contributions to original content.

Overview

5
5
years of professional experience

Work History

Freelance Social Media Specialist

JVA Engineering Contractor
10.2023 - Current
  • Increased brand awareness by developing and implementing targeted social media campaigns.
  • Strategically managing the online presence of company across various social platforms, ensuring a cohesive and impactful brand image.
  • Developed monthly content calendars outlining post topics, images, and captions in advance for streamlined scheduling processes.
  • Grew social following by researching trends, identifying influencers, and engaging with potential partners for promotional activities.

Copywriter | Social Media Specialist

ImageBloom Inc.
07.2022 - 08.2023
  • Enhanced brand awareness through the creation of compelling content for website landing pages, blog posts, and email campaigns for both B2B and B2C.
  • Increased search engine rankings with the implementation of targeted SEO strategies in web content.
  • Produced monthly data-driven reports, offering insights into performance metrics and recommendations to enhance social media strategy.
  • Collaborated with design team to produce visually appealing and cohesive graphics that resonated with intended audience(s).

Content Marketing Assistant

KPW Property Management
03.2021 - 07.2022
  • Implemented creative marketing strategies to promote upcoming events and increase participation rates among residents, such a Weekend Activation's.
  • Proofread and finalized marketing communications and documentation prior to release.
  • Served as a concierge-style point of contact for all resident needs, providing personalized assistance and ensuring a high level of service.
  • Applied technical writing skills to create comprehensive troubleshooting guides for resident use.

Freelance Direct Response Copywriter

CreativeCore
01.2021 - 12.2021
  • Increased client engagement by crafting persuasive and compelling copy across diverse clientele.
  • Developed tailored content strategies for clients in various industries, resulting in increased brand awareness and revenue growth.
  • Managed multiple projects simultaneously while adhering to strict deadlines, maintaining high-quality work standards.
  • Produced high-converting email campaigns for improved lead generation and customer acquisition.

Social Media Coordinator

Step By 2 Designs
12.2018 - 05.2021
  • Conducted extensive social media analysis across multiple platforms. Leveraged these insights to produce detailed reports, enabling data-driven decision-making.
  • Played a key role in developing and managing online campaigns, resulting in a remarkable 40% increase in brand awareness and website traffic within a single year.
  • Strategically fostered online engagement by implementing promotional campaigns, including giveaways and other social media strategies, to drive interest in new designs.
  • Conducted regular audits of competitors'' social media presence to stay ahead of industry trends and inform internal strategy adjustments.

Education

Bachelor of Arts - Journalism / Mass Communication

Florida International University
Miami, FL
04.2021

Skills

  • Bilingual: English Spanish
  • Computer Skills: MailChimp, WordPress, Buffer, SEMrush, Canva, Google Analytics, & Microsoft Office (Excel, PowerPoint, and Word)
  • Brand Messaging
  • Marketing Communications Expertise
  • Content Writing
  • Editing and Review
  • SEO Strategies
  • Team Collaboration
  • Social Media Campaigns
  • Email Marketing
  • Trend Monitoring
  • Tone and Language Variations

Timeline

Freelance Social Media Specialist

JVA Engineering Contractor
10.2023 - Current

Copywriter | Social Media Specialist

ImageBloom Inc.
07.2022 - 08.2023

Content Marketing Assistant

KPW Property Management
03.2021 - 07.2022

Freelance Direct Response Copywriter

CreativeCore
01.2021 - 12.2021

Social Media Coordinator

Step By 2 Designs
12.2018 - 05.2021

Bachelor of Arts - Journalism / Mass Communication

Florida International University
Lesly Manrara