LESTHER OTTENS
Salt Lake City,UT
Summary
Results-driven sales professional with a decade of experience in SaaS and Fintech. Demonstrated success in expanding territories and increasing monthly recurring revenue by 400%. Proven ability to secure new merchant locations and enhance client retention through strategic relationship management.
Overview
14
14
years of professional experience
Work History
Area Sales Manager / Territory Manager
American First Finance
Salt Lake City, Utah
03.2025 - Current
- Secured 10 new merchant locations monthly through targeted prospecting and referrals.
- Averaged six new funding merchants per month, driving revenue growth.
- Cultivated relationships with 110+ active merchants to enhance retention and account growth.
- Utilized Power BI, Excel, Outlook, Google Maps, and sales enablement tools for optimized territory planning.
- Executed responsibilities successfully in a fully remote environment with strong self-management and pipeline ownership.
- Provided comprehensive support in prospecting, pipeline management, onboarding, training, de-escalation, and account support.
Area Sales Manager
Kafene
Salt Lake City, Utah
01.2023 - 01.2025
- Spearheaded statewide territory growth and outside sales expansion in Utah, enhancing market presence.
- Grew territory revenue by 400% within first year.
- Acquired 100+ new merchant partners through in-person prospecting, presentations, and relationship-building.
- Cultivated and strengthened relationships with 100+ active merchant accounts statewide, driving account retention.
- Utilized Sigma, Excel, and sales analytics tools to drive data-informed sales strategy and territory performance.
- Navigated fully remote environment, overseeing pipeline management, scheduling, client escalations, and merchant support.
Account Executive
Weave
01.2022 - 12.2022
- Managed full sales cycle for SMB clients, driving revenue growth in high-volume SaaS sales environment.
- Averaged 50–60 outbound calls daily, generating consistent self-sourced pipeline activity.
- Scheduled and conducted 4–5 demos weekly, successfully converting leads into opportunities.
- Consistently closed approximately one deal per week after ramp period with average deal sizes around $5K ARR.
- Represented company at trade shows and live events, delivering face-to-face product demonstrations and closing opportunities in fast-paced environments.
- Built expertise in consultative selling, objection handling, and structured demo presentations.
Account Development Manager
Podium
01.2021 - 12.2021
- Created 12–15 qualified sales opportunities monthly through targeted outbound prospecting efforts.
- Surpassed activity and opportunity-generation KPIs consistently, contributing to overall sales team success.
- Achieved top-performing representative status for three consecutive months by driving sales growth.
- Conducted 40–70 daily outbound calls and email touchpoints.
- Maintained detailed pipeline activity and prospect engagement through Salesforce and Outreach.
Account Executive
Progrexion
08.2012 - 07.2019
- Closed 12,000+ sales, achieving a 40% inbound conversion rate.
- Generated over $20M in net new business across six-year tenure.
- Ranked among top 25 sales representatives nationally in a company of 1,000+ employees.
- Achieved top sales conversion ranking company-wide for over one month.
- Earned President’s Club recognition in 2017.
- Managed and trained 15–20 sales representatives while overseeing operations for 150+ employees.
Education
Philosophy
Utah Valley University
Orem, UTSkills
- SaaS sales
- Prospecting & Pipeline Development
- Territory management
- Account retention
- Merchant Success & Expansion
- Merchant training
- Consultative approach
- Revenue forecasting
- Sales engagement tools
- Analytics tools
- CRM Platforms: Salesforce, HubSpot, Sugar CRM
- Strategic planning
- Market expansion
- Revenue growth
Accomplishments
- Increased territory recurring revenue from $70K to $400K+ monthly revenue at American First Finance
- Achieved 400% territory growth within first year at Kafene
- Earned President’s Club recognition at Progrexion
- Top five Sales rep for origination growth, new signed doors, new funding doors, three months in a row. (June, July, August, 2025)
- Company wide employee spotlight August 2025. Chosen out of 800 employees for results, behavior, and positive attitude.
- Employee of the month October 2025 for the South West Region.
- Broke a new signed door record for the South West Region(16 new signed doors in one month, March 2026)
- Employee of the month for the entire West Coast region April 2026
LANGUAGES
English — Native, Spanish — Native
Timeline
Area Sales Manager / Territory Manager
American First Finance
03.2025 - Current
Area Sales Manager
Kafene
01.2023 - 01.2025
Account Executive
Weave
01.2022 - 12.2022
Account Development Manager
Podium
01.2021 - 12.2021
Account Executive
Progrexion
08.2012 - 07.2019
Philosophy
Utah Valley University