Lethabo Cleo Moraka
New York,NY
Summary
To use industrial Design as a platform to tell stories and blend it with other forms of art and sustainability. To enable the user to take home the gift of mindfulness through thoughtfully designed products and raise the level of consciousness, in their daily lives.
Overview
6
6
years of professional experience
Work History
Sales & Market Research Analyst
Jebara & Co.
New York, NY
05.2022 - Current
- Supported Founder and Sales Director in managing inventory, processing orders, following up with customers and establishing new customer connections.
- Specialized in selling custom handmade luxury textiles and rugs to top interior designers and architects.
- Managed interactions with mills across India and Nepal.
- Specialized in selling premium Royere furniture to top-tier interior designers and architects.
Founder and Product Designer
Moraka Interiors
Johannesburg, Gauteng
08.2019 - 09.2022
- Design Company inspired by incorporating play into everyday products, to give user a different experience
- Created brand identity and worked with professional photographers, stylists, make-up artists, models, factories and suppliers to ideate visual language of brand and shoot products on location and in studio
- Photos featured in multiple magazines
- Managed purchasing, sales, marketing and customer account operations efficiently
Education
Master of Arts - Industrial Design
Parsons The New School For Design
New York City05-2024
Skills
- AutoCAD
- Adobe Photoshop and Illustrator
- Indesign
- Corel Draw
- Microsoft
- Design Thinking
- Market Research
- Mindful listening
- Effective Team Collaboration
- Prioritization Skills
- Communication
- Patience
- Customer focus
- Project management
- Entrepreneurial leadership
- Client engagement
- Start-up operations
- Creative Problem-Solving
- Resilience in Challenges
Publications
- Featured in Sunday Times (South African National Newspaper), 11/08/2020
- Design Indaba Emerging Creative - 02/26/2020
- Product Feature in Achtung (German online magazine), 05/08/2021
- Project featured in [A Decolonized & Decarbonized Dinner Party Vol.2], 05/2024
- Essay [Bowl: A Vessel of Utility and Culture A feast for the senses] published in Publication of UD24 Proceedings Book in 2024, link: https://ria.ua.pt/handle/10773/42651, DOI 10.48528/tth3-vc15-12, 11/15/2024
- Thesis Project live on Parsons The New School Website, under student work, 10/29/2024
Timeline
Sales & Market Research Analyst
Jebara & Co.
05.2022 - Current
Founder and Product Designer
Moraka Interiors
08.2019 - 09.2022
Master of Arts - Industrial Design
Parsons The New School For Design
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