Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Leticia Avalos

Marketing Operations
San Francisco,CA
Leticia Avalos

Summary

Strong leader and problem-solver dedicated to streamlining operations to decrease cost and promote organizational efficiency. Use independent decision-making skills and sound judgment to positively impact company success. Skilled in working under pressure and adapting to new situations and challenges to best deliver on company goals.

Overview

10
years of professional experience

Work History

Gap Inc. / Old Navy

Senior Program Manager
09.2021 - Current

Job overview

  • Manage and support associate-level employees on program management team.
  • Oversee and plan for multichannel acquisition and omni experience workflow with cross functional partners.
  • Mentor and support Integrated Strategy Department to develop strong Marketing Communication Plans by implementing new processes and workflow timelines.
  • Allocated and influenced resources to ad-hoc and planned programs according to business priorities.
  • Managed and planned pre-season workflow by partnering with brand management, studio management, account and photo production teams from concept to in-season execution.
  • Lead tiger team for product delays with product, account, photo production, brand management and creative leads to deliver on business objective.
  • Managed and planned our biggest season: Holiday by collaborating with cross-functional teams from concept to in-season planning including working closely with digital media agency to deliver holistic plan.
  • Manage and collaborated cross-functional teams to set up Holiday in-store experience for VP, CMO and President store walkthrough approval.

Gap Inc. / Old Navy

Program Manager
03.2018 - 09.2021

Job overview

  • Supported marketing initiatives across retail and digital platforms from concept development to in-season execution.
  • Developed project timelines, recommended resourcing, facilitated and recap meetings to keep project teams and stakeholders including leadership informed.
  • Managed high profile campaigns with leadership and cross-brand stakeholders.
  • Worked closely with cross-functional partners across marketing, creative, editorial, print and digital production, international stakeholders and agencies.
  • Adapt to changing priorities and develop project timelines with long term and short term turnarounds.
  • Managed and planned Holiday 2020 season through in-season execution.
  • Lead first Holiday hindsight with cross functional teams.
  • Manage planning our second biggest season Summer from concept to in-season planning.
  • Lead digital media workflow between internal business partners and agency partners to deliver on plan.
  • Lead digital media process workflow to provide a more collaborative work environment between our internal brand management, creative teams and agency partners.

Gap Inc, Old Navy

Producer
09.2017 - 03.2018

Job overview

  • Managed Old Navy Online US and Canada promotional program.
  • Supported marketing initiatives for email and site content.
  • Managed in-season project timelines and planned contingencies for business flexibility.
  • Reacted to business needs and provided recommendations to drive results.
  • Negotiated project timelines, resources and asset delivery with cross functional partners and external vendors.
  • Collaborated with cross functional partners to provide the best digital experience with proven business results.
  • Created and managed project briefs, plans, pipeline, change management and resourcing.

Gap Inc, Old Navy

Associate Producer
09.2014 - 09.2017

Job overview

  • Produced weekly email, site and mobile content for US and Canada markets.
  • Collaborated with cross functional partners including Merchandising.
  • Marketing, Creative, Editorial and third-party vendors to ensure flawless project execution for the US and Canada markets.
  • Tracked campaign progress, including creative reviews and approvals, production validation and delivery, QA and deployment.
  • Worked closely with web developers to ensure customer experience achieved marketing goals.
  • Coordinated meetings with cross-functional partners to achieve common business goals for high visibility campaigns.
  • Effectively communicated deadlines, decisions, and nuanced project work across multiple teams.
  • Managed scheduling cadence when project deadlines shifted.

Paramount MD

Marketing Coordinator
04.2013 - 07.2014

Job overview

  • Tracked all jobs within the agency and prepared weekly status reports for clients.
  • Delivered strict media deadlines for TV, radio, print, and online marketing
  • Performed in a fast-paced environment by creating efficient workflows.
  • Maintained direct communication with clients, suppliers, and media relations.
  • Brainstormed ideas with team on marketing initiatives.
  • Reviewed edits and proofed work before submission.
  • Coordinated and uploaded monthly content via ManageWP systems.
  • Assembled analysis of medical marketing competitors.
  • Assisted in media buying across multiple markets.

Education

The Art Institute of San Francisco
San Francisco, CA

Bachelor of Science from Fashion Marketing & Management
09.2012

University Overview

  • Awarded Best Portfolio

Skills

  • Complex Problem-Solving
  • Scope Management
  • Contingency Planning
  • Strategic Planning
  • Stakeholder Communications
  • Personnel Management

Timeline

Senior Program Manager

Gap Inc. / Old Navy
09.2021 - Current

Program Manager

Gap Inc. / Old Navy
03.2018 - 09.2021

Producer

Gap Inc, Old Navy
09.2017 - 03.2018

Associate Producer

Gap Inc, Old Navy
09.2014 - 09.2017

Marketing Coordinator

Paramount MD
04.2013 - 07.2014

The Art Institute of San Francisco

Bachelor of Science from Fashion Marketing & Management

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Leticia AvalosMarketing Operations