Summary
Overview
Work History
Education
Skills
Timeline
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Leticia Bocanegra

Lubbock

Summary

Over the past decade, I’ve built myself from the front lines to business leadership. I started my career in customer-facing roles at VXI Global Solutions and Wells Fargo, where I learned how to communicate clearly, manage high-volume interactions, and deliver solutions under pressure. Those early years taught me resilience, professionalism, and how to understand people, which became the foundation of everything I’ve accomplished since. I learned every layer of the work—front-line service, financial processes, customer retention, and problem-solving—before ever stepping into management.

As I advanced into roles with DISH Network and eventually into business management, I strengthened my ability to sell, strategize, and solve complex internal and customer-facing challenges. Working hands-on for years has developed my instinct for operational efficiency, conflict resolution, and performance improvement.

For the last seven+ years, I’ve managed full operations, product development, and customer strategy for a successful service-based business. I’ve overseen financial planning, designed service packages, optimized workflows, analyzed performance metrics, and led initiatives that increased efficiency, profitability, and client satisfaction. This experience gave me a deep understanding of business operations at both the ground and organizational levels.

Earning my Bachelor’s in Business Management strengthened my technical knowledge and sharpened my ability to interpret data, evaluate systems, and make informed decisions. Now, as I pursue my Master of Divinity, I’ve expanded my leadership style even further—grounding it in ethics, purpose, and people-centered decision-making. Integrity, accountability, and perseverance guide everything I do.

Perseverance is one of my top strengths—I don’t quit, I learn fast, and I adjust quickly. Whether I’m analyzing data, improving workflow systems, or managing day-to-day operations, I bring accuracy, clarity, and a strong sense of ownership. I take pride in elevating the spaces I’m in and contributing meaningfully to teams focused on aligning people, performance, and purpose.

I’ve worked hard to build myself—professionally, academically, and personally—and I’m ready to bring that drive and experience into a role where I can contribute, grow, and make an impact.

Overview

11
11
years of professional experience

Work History

Business Operations Manager

Ray's Wraps n' Tint
08.2017 - Current
  • Developed and launched innovative service packages that increased client retention and streamlined daily operations.
  • Analyzed pricing models, inventory flow, and cost data to optimize profitability across multiple product lines and services.
  • Oversaw product strategy, marketing, and performance metrics to ensure consistent revenue growth, and brand alignment.
  • Collaborated with design, sales, and installation teams to refine service offerings, enhance customer experience, and improve turnaround efficiency.
  • Implemented data-driven solutions that reduced waste, improved scheduling accuracy, and increased customer satisfaction.
  • Built and maintained vendor partnerships to secure competitive pricing, and ensure consistent supply quality.
  • Trained and supervised staff on product standards, sales techniques, and client service excellence, promoting a culture of accountability and growth.
  • Conducted market research and analysis to identify trends, driving product development aligned with customer needs.

Account Executive

DISH Network
04.2023 - 09.2025
  • Led high-volume customer interactions and consistently converted inbound calls into revenue-generating sales.
  • Served as the primary point of contact for customer escalations, resolving issues with professionalism and accuracy.
  • I took ownership of customer retention opportunities by offering tailored package solutions.
  • Coordinated with the technical and billing departments to resolve complex account concerns.
  • Utilized advanced CRM tools to analyze customer needs, document interactions, and maximize sales performance.
  • Maintained top-tier sales performance "100k Club" ranking through strategic upselling and relationship-building

Phone Banker II

Wells Fargo Bank, N.A.
01.2016 - 08.2017
  • Acted as a trusted financial services representative, delivering expert guidance on banking products and account solutions, while maintaining strict compliance with regulatory standards.
  • Strengthened customer relationships by providing accurate, efficient, and high-impact support during inbound calls.
  • Drove revenue and product adoption by leveraging consultative conversations to identify customer needs and recommend appropriate financial solutions.
  • Protected client accounts by executing detailed verification, risk assessments, and fraud-prevention protocols.
  • Maintained top-tier performance across KPIs, including call quality, accuracy, account resolution time, and product referrals.

Sales Associate

VXI Global Solutions - Lubbock
03.2015 - 01.2017
  • Developed rapport with clients to understand needs and provide tailored solutions.
  • Utilized CRM systems to track customer interactions and streamline follow-up processes.
  • Analyzed sales data to identify trends and adjust approaches for improved performance.
  • Led initiatives to refine sales scripts, increasing conversion rates and improving client satisfaction.
  • Trained new staff on sales processes and customer engagement techniques, enhancing team efficiency.
  • Consistently met or exceeded assigned sales quotas while maintaining excellent customer satisfaction ratings.
  • Increased product knowledge through continuous training, resulting in improved sales performance.

Education

Master's Degree - Divinity in Theology And Ministry

Regent University
Virginia Beach, VA, United States
01.2028

Bachelor of Science (BS) - Business Management and Administration

Western Governors University
Salt Lake City, UT
01.2025

Skills

  • Business strategy
  • Pricing analysis
  • Performance metrics
  • Customer experience
  • Market research
  • Client retention
  • Revenue growth
  • Cross-functional collaboration
  • Operations management
  • Excellent oral and written communication
  • Strategic planning
  • Sales operations
  • Business administration

Timeline

Account Executive

DISH Network
04.2023 - 09.2025

Business Operations Manager

Ray's Wraps n' Tint
08.2017 - Current

Phone Banker II

Wells Fargo Bank, N.A.
01.2016 - 08.2017

Sales Associate

VXI Global Solutions - Lubbock
03.2015 - 01.2017

Master's Degree - Divinity in Theology And Ministry

Regent University

Bachelor of Science (BS) - Business Management and Administration

Western Governors University