Leticia Olivarez
Summary
Strategic, results-driven leader with over 15 years of experience driving performance, operational excellence, and organizational growth within Division I Athletics. Adept at leading high-performing teams, optimizing complex systems, and delivering sustainable results in resource-constrained environments. Proven ability to align strategy with execution, manage million-dollar budgets, and build resilient, values-driven cultures. Recognized for transforming underperforming programs through innovation, cross-functional leadership, and data-informed decision-making. Poised to bring visionary leadership and operational discipline to a mission-driven organization with aspirations for innovation, impact, and scalable growth.
Overview
12
12
years of professional experience
Work History
General Manager / Head Softball Coach
Cal State University Bakersfield
07.2023 - Current
- Supervised all aspects of team operations, including personnel, budgeting, facilities, scheduling, equipment allocation, game-day logistics, performance tracking, and compliance-streamlining processes to maximize efficiency and minimize downtime.
- Lead infrastructure and safety upgrades for busy facilities-overseeing planning, vendor coordination, budgeting, and fundraising to complete projects under budget and ahead of schedule, resulting in a 200% increase in operational funding through strategic partnerships.
- Managed a diverse team of over 30 staff members, setting clear KPIs, training plans, and continuous improvement metrics for safety, reliability, and efficiency.
- Partnered with external vendors and brands to acquire long-term maintenance and equipment agreements, reducing costs and improving reliability.
- Delivered high-impact public speaking engagements at fundraising events, donor meetings, clinics, and media appearances, effectively promoting the program and university brand.
- Built and scaled a competitive program through data-driven recruiting, brand development, and relationship-building, aligning closely with institutional goals.
- Led all sales and customer engagement efforts related to camps, clinics, merchandise, and events, consistently surpassing revenue targets.
- Cultivated a loyal fan base and community presence through event planning, media outreach, and personalized engagement, driving program visibility and support.
Performance & Culture Specialist / Assistant Softball Coach
San Jose State, Texas Tech University
10.2016 - 07.2023
- Designed short- and long-term program development goals in alignment with department vision, NCAA regulations, and athlete performance metrics.
- Led national and international talent recruitment by building strong relationships with athletes, families, and coaches; applied strategic networking, evaluation, and onboarding best practices to attract and secure top-tier talent.
- Led seasonal planning from pre-season prep to postseason execution, managing timelines, logistics, budgets, and interdepartmental coordination.
- Navigated athlete disputes and team dynamics with professionalism, maintaining morale and cohesion while prioritizing performance and accountability.
- Developed and implemented performance strategies using data analytics and scouting reports- using market analysis to ensure strategic business execution.
- Managed team budget, travel expenditures, vendor coordination, and purchasing, ensuring operational efficiency and fiscal responsibility.
- Coordinated detailed itineraries for travel-including booking flights, buses, rental cars, hotels-and ensured all NCAA and institutional compliance documentation was completed and submitted accurately.
- Maintained accurate rosters, eligibility documentation, training logs, and institutional forms to meet all athletic department and NCAA standards.
Organizational Development Lead / Co-Head Softball Coach
Arizona State University
08.2015 - 06.2016
- Led high-performing teams and managed key program initiatives by combining strategic leadership, relationship-building, and operational execution. Focused on culture, fundraising, and stakeholder engagement to drive sustainable growth and program excellence.
- Motivated and mentored diverse teams of 25+ athletes and staff, fostering a culture of accountability, performance excellence, and personal growth.
- Spearheaded annual fundraising campaigns, securing over $100,000 in sponsorships and donations from corporate partners, alumni, and local businesses.
- Developed and maintained strategic partnerships with vendors, donors, and athletic sponsors to enhance program visibility and generate recurring revenue.
- Designed and implemented training programs for players and staff, leveraging performance analytics and leadership development to maximize impact.
- Managed cross-functional teams including assistant coaches, trainers, academic staff, and student-athletes, demonstrating strong people management and team leadership.
- Oversaw multi-phase projects such as facility upgrades, alumni outreach campaigns, and recruitment travel logistics-delivering all on time and within budget.
- Acted as the primary liaison for alumni relations, creating engagement strategies that increased alumni participation and giving year-over-year.
Data Performance Analyst & Recruiting Coordinator /Assistant Softball Coach
Cal State University Northridge & Stanford University
09.2013 - 08.2015
- Blended data-driven decision-making with strategic operations to enhance team performance, streamline recruiting efforts, and optimize program logistics.
- Analyzed key performance data and trends to identify areas for improvement, informing coaching strategies and operational decisions.
- Developed dashboards and reports that visualized metrics such as athlete performance, recruitment funnel progress, and team efficiency.
- Collaborated with coaches and leadership staff to translate data insights into actionable plans, improving individual and team outcomes.
- Developed and enforced standard operating procedures for equipment maintenance, inventory tracking, and safety checks.
- Coordinated end-to-end recruitment process of both staff members and student-athletes, ensuring timely candidate pipeline delivery.
- Scheduled and facilitated interviews across multiple time zones, maintaining high-touch communication with potential staff members and recruits.
- Supported diversity recruitment initiatives by sourcing candidates from underrepresented groups and engaging with community initiatives.
- Organized and represented the program and universities at national and international recruiting events and industry conferences.
- Designed and implemented a player evaluation system to rank prospective student-athletes and staff based on performance data, film analysis, and team fit; delivered weekly reports to coaching staff to drive strategic recruiting decisions.
Education
MBA -
Louisiana State University
ShreveportBachelor of Arts -
University of Wisconsin
Skills
- Team Development
- Compliance
- Performance management
- Strategic Planning
- Infrastructure management
- Talent Acquisition
- Budget management
- Cross functional collaboration
- Logistics Operations
Timeline
General Manager / Head Softball Coach
Cal State University Bakersfield
07.2023 - Current
Performance & Culture Specialist / Assistant Softball Coach
San Jose State, Texas Tech University
10.2016 - 07.2023
Organizational Development Lead / Co-Head Softball Coach
Arizona State University
08.2015 - 06.2016
Data Performance Analyst & Recruiting Coordinator /Assistant Softball Coach
Cal State University Northridge & Stanford University
09.2013 - 08.2015
MBA -
Louisiana State University
Bachelor of Arts -
University of Wisconsin
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