LETISHA VINSON
Washington,DC
Summary
Accomplished, self-directed professional with 21 years of comprehensive experience in multiple aspects of business operations and marketing, including program development, contract and grant administration, governmental compliance and affairs, policy and procedure development, employee relations and personnel management, and senior-level planning with expertise in increasing operating revenues, reducing costs, and enhancing service utilization and operational efficiencies.
Skills
- Partnership Acquisition and Retention
- Program Development and Management
- Meeting and Group Facilitation
- Education and Training
- Administration
- Strategic Planning and Alignment
- Marketing Strategy Development
- Project Coordination
- Process Improvement
- Cross-Functional Collaboration
Overview
21
21
years of professional experience
Work History
Senior Business Advisor
AmaraTech IT Solutions
Glen Burnie, United States
03.2020 - Current
- Mapped current business and operational processes and recommended areas for improvement.
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
- Led improvement initiatives to advance operational efficiencies and increase revenue.
- Conducted research to analyze customers' behavior, preferences and purchasing habits.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Developed campaigns and specific marketing strategies for clients.
- Identified appropriate marketing channels and target customers for campaigns.
Chief Strategy Officer
Triumph Training And Services
Gaithersburg, MD
07.2019 - Current
- Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
- Direct technological improvements, reducing inefficiencies and business bottlenecks.
- Oversee business-wide changes to modernize procedures and organization.
- Manage divisional marketing, advertising and new product development.
- Develop innovative sales and marketing strategies to facilitate business expansion.
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Coordinate with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Director of Operations and Marketing
IMO Tech Solutions
Lanham, MD
2019 - Current
- Modernize and improve operational procedures to increase efficiency and profitability while tightly controlling costs such as labor and preventing waste.
- Delegate assignments based on site plans, project needs and knowledge of individual team members.
- Devise new promotional approaches to boost customer numbers and market penetration while enhancing engagement and driving growth.
- Rework positions and workflow based on individual abilities and production targets.
- Establish clear priorities and production quality standards.
- Ensure projects are completed according to approved time, quality and cost estimates.
- Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.
- Developed and implemented marketing and communications plans.
- Assessed and strengthened client digital presence, including rewriting website copy, authoring blog posts and updating social media platforms.
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Consulted with product development teams to enhance products based on customer data.
- Successfully launched offline and online consumer targeting and marketing strategy.
- Strengthened marketing programs to capture new business and take advantage of changing trends in client markets.
- Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
- Developed metrics and measured success in order to further penetrate marketplace.
Founder & CEO
VMI Solutions
Washington, DC
03.2018 - Current
- Negotiate terms of business acquisitions to increase business base and solidify market presence.
- Study market to determine optimal pricing of goods and capitalize on emerging opportunities.
- Identify business development challenges and customer concerns for proactive resolution.
- Direct market expansions to propel business forward, meet changing customer needs.
- Coach and guide senior managers to improve employee job satisfaction and achieve higher performance levels.
- Established foundational processes for business operations.
- Develop complete business plans and operational strategies for new and existing business.
- Identify key products, services and customers and used data to devise innovative sales and marketing plans enabling dramatic growth.
- Evaluate situations and deliver targeted solutions using various tools and resources.
- Provide personalized business consulting and overhaul services to strengthen client success.
- Devise strategies to improve organization efficiency and optimize group management.
- Develop and execute marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Manage and oversee design of marketing material and promotional literature for organization.
- Maintain complete database of files, contacts and project materials.
- Facilitate group sessions and learning discussions to further objectives.
- Connect clients with available resources to improve plan success.
- Determine materials and develop lesson plans to enhance skills for diverse learners.
Program Coordinator
Behavioral Health Services/Respiratory Care Services
Cheverly, MD
2011 - 2021
- Assessed nicotine dependent persons seeking admission to smoking cessation program and developed appropriate treatment plans.
- Conducted and managed health technicians that complete in-house consultations for nicotine dependent patients.
- Developed and provided training and educational programs to hospital health care providers as it relates to smoking cessation.
- Facilitated educational support groups for participants and prepared monthly statistical data.
- Designed innovative, comprehensive, and effective curriculum for smoking cessation lectures and groups.
- Advanced documentation to reflect individualized care and treatment plans.
- Implemented weekly smoking cessation day groups for psychiatric unit and heart rehabilitation center.
- Monitored, analyzed, and reversed negative trends in service excellence.
- Introduced program and services to community resulting in enhanced awareness and increased volumes.
- Collaborated with various departments and physicians to incorporate Smoking Cessation in discharge planning thereby multiplying referrals, consultations, and participants.
- Increased Smoking Cessation Program participation by 120%.
- Effectively managed largest, most vigorous smoking cessation program in Prince George’s County, Maryland.
- Initiated “Warm Calls” to follow-up with previous participants and those who expressed interest in Smoking Cessation Program.
Division Administrative Coordinator
Behavioral Health Services
2008 - 2011
- Responsible for orchestrating and maintaining all non-nursing patient care and administrative functions.
- Assisted department director supervise budget and fiscal management; direct performance improvement measures, quality indicators, and productivity; monitored discharge planning systems; developed standards, policies, and procedures; recruited and retained qualified health professionals; provided crisis intervention; TJC preparation; and spearhead public relations, community outreach, and other educational and support programs.
- Office Administrator of four departmental units with 49.5 FTEs and 63 employees.
- Assisted in initiation of cross-unit collaboration to provide seamless approach to patient care management.
- Helped revise and improve throughput of psychiatric patients from Laurel Regional Hospital to Prince George’s Hospital Center.
- Collaborated with department director and interdisciplinary team to initiate and monitor “Code Green” in response to crisis throughout Dimensions Healthcare System.
- Supported in several crisis intervention conferences within Prince George’s Hospital Center resulting in program to assist employees dealing with traumatic events.
- Assisted with direction and implementation of marketing activities, public relations, and organized hospital programs while simultaneously participating and serving in a leadership role on committees and councils.
- Worked collaboratively with Behavioral Health Services’ director and Emergency Department to develop policies to better serve needs of psychiatric patients which resulted in more efficient patient transfer process.
- Aided in development and implementation of suicidal and psychosocial assessments and environmental-safety monitoring tools to ensure improved safety and patient care.
- Coordinated with multidisciplinary team and revised clinical program thus establishing daily activity schedule and family involvement in treatment processes.
- Contributed in development of workforce committee with multidisciplinary team consisting of psychiatrists, registered nurses, and social workers to enhance employee relations and administrative directives.
- Upgraded technology and advanced patient flow by installing LCD screens to better communication means and census monitoring.
- Incorporated various “follow-up” methods to increase client census in Partial Hospitalization Program.
- Established structured system to enhance daily operations and communication.
- Helped determine necessary support services to develop and enhance client coping mechanisms, consequently improving retention rates.
- Co-developed comprehensive, orientation guide that enabled more efficient and effective training for current and newly hired staff.
- Decreased office expenditures 15% by implementing needed controls on stock and standardizing ordering procedures.
Executive Administrator
Kindness House Inc.
Lanham , MD
2008 - 2016
- Responsibilities included coordinating, planning, and managing quality driven administration; budgetary planning and execution; contract management; public relations; organizational development; personnel management; licensure maintenance; team building; and monitoring performance improvement activities while facilitating programs, groups, and special events.
- Responsible for system strategic vision and planning of service lines.
- Developed strategic plans and program mission and vision.
- Effectively recruited necessary staff to enhance service provisions.
- Designed quality reporting structure for continuous quality improvement.
- Established and assist in monitoring performance improvement activities which assure constant evaluation of clinical practice performed by medical and nonmedical persons, enhancing client services.
- Organized outreach efforts directed at local schools, organizations and agencies to assist youth in accomplishing program goals and objectives, generating solid community base.
- Assisted in negotiating new contracts, increasing program capacity by 100%.
- Aided in collaboration with State to ratify contract, sanctioning program to accommodate both males and females.
- Operated service areas well within parameters of million-dollar budget, positively affecting profit and loss.
- Marketing and network facilitator, including publications and web design.
Assistant Manager
CVS Pharmacy
Washington, DC
2003 - 2006
Supervisor
Kmart
Boston, MA
1999 - 2003
Education
MPH -
Capella University
2022
BS - undefined
Howard University
2008
High School Diploma - undefined
Boston Latin School
2002
Professional Development
- Certified Life Coach, 2021
- Parents Amplifying Voices in Education Community Change Fellowship, 2020 — 2021
- AWS Certified Solutions Architect - Associate, 2020
- Prince George’s Hospital Center Education Council Member, 2015 – 2021
- Department Representative for orientation and speaking, 2015 – 2021
- A3-Organizational Infrastructure and Strategic Planning Facilitator and Recorder, 2014 – 2018
- Wellness Co-Chair and Event Coordinator, 2014 – 2020
- Employee Recognition Committee Lead, 2014 – 2020
- Certified Cessation Specialist, Maryland Department of Health and Mental Hygiene, Maryland – 2014
- Certified Freedom from Smoking Facilitator, American Lung Association, National – 2010
- DHS Special Event Liaison, 2008 – 2021
- Certified in Phase I and II of Management Training, CVS Pharmacy Company, Washington, DC – 2004
Community Engagement
- Parents Amplifying Voices in Education, 2018 — Present
- Prince George’s County Police Athletics League, Board of Directors, 2015 — Present
- Prince George’s County Head Start Health Advisory Board, 2014 – 2018
- Prince George’s County School Project Mentor, 2014
Timeline
Senior Business Advisor
AmaraTech IT Solutions
03.2020 - Current
Chief Strategy Officer
Triumph Training And Services
07.2019 - Current
Founder & CEO
VMI Solutions
03.2018 - Current
Director of Operations and Marketing
IMO Tech Solutions
2019 - Current
Program Coordinator
Behavioral Health Services/Respiratory Care Services
2011 - 2021
Division Administrative Coordinator
Behavioral Health Services
2008 - 2011
Executive Administrator
Kindness House Inc.
2008 - 2016
Assistant Manager
CVS Pharmacy
2003 - 2006
Supervisor
Kmart
1999 - 2003
MPH -
Capella University
BS - undefined
Howard University
High School Diploma - undefined
Boston Latin School
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