Letitia Evans
Summary
Established, Communications Professional with an effective, creative and strategic communications skill set with over 15 years of content strategy, project/proposal management/delivery, technical/business writing, marketing, business analysis and web management experience in the Federal Govt., Medicaid, Medicare, General Healthcare, Financial and Information Technology Industries. Offering global experience and deep understanding of diverse cultures.
Overview
24
24
years of professional experience
Work History
Sr. Communications Mgr
Pipers Companies Remote
04.2021 - Current
- Contracted to utilize senior-level writing, communication, content creation/management, technical expertise and management skills to create and develop Artificial Intelligence Geospatial documentation and ancillary cloud deliverables such as standard operating procedures, APIs, processes, user guides, product briefs, project plans, website content and product roadmaps
- Functions as Chief Documentation Strategist to support SMEs within the Engineering, Marketing, IT, Operations and Project Management team project areas to define, clarify and validate business and functional requirements to create user-interface content for various audiences
- Implement and coordinate knowledge management activities/processes to include content analysis, document management, data capture, portals, and customer reporting
- Developed a comprehensive Communications Strategy that aligned with the company’s mission and priorities
- Serves as a trusted partner and advisor to executive leadership to ensure effective company communication
- Develops communication initiatives (talking points, email/web content, presentation decks, etc.) to foster engagement, bring awareness or encourage behavior
- Serves as SME to lead proposal efforts included, but not limited to: research, strategy, content, kick-off communication, tracking, facilitation of review color sessions, presentation, and final audit/assembly
- Serves as Communications SME to gather requirements, create strategies and determine final output and deliverables such as product articles, web-based solutions, team communication portals, press releases and employee/client documentation
- Developed communications strategies to drive forward progress in public relations
- Analyzed market data to inform strategic decisions
- Supported [Type] plans through development and implementation of internal and external communication strategies
- Produced internal communications for [Type] projects
- Managed communication department's $[Amount] budget
- Evaluated program effectiveness to determine return on investment
- Oversaw social media presence and aligned posts to include branding and trending ideas
- Developed and promoted corporate brand, images and identity to media and public
- Increased brand awareness through development and implementation of successful public relations campaigns
- Researched latest market trends and analyzed data to develop public relations strategies and tactics
- Reviewed marketing materials and documents for brand accuracy and trending design
- Cultivated strong corporate image and identity with clear branding
- Collaborated with other departments to develop integrated branding and public relations strategies
- Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies
- Taught in-house employees strategies for successful internal and external communications
- Identified metrics to measure and evaluate effectiveness of public relations campaigns and initiatives
- Managed editorial calendars and rescheduled PR events and meetings
- Wrote engaging and successful press releases to control information and public opinion
- Drafted speeches for company executives and advised on media talking points
- Prepared RFP and RFQ responses for new business pitches and presentations
Sr. Content, Digital Content Lead
Conduent Remote
02.2017 - 04.2021
- Met with SMEs within the Healthcare, Transportation, IT and CAP Development project areas to define, and validate business functional requirements to create cloud-based content solutions for various audiences
- Led and initiated proposal requests that included developing the master schedule of delivery, response areas, development process, color/review sessions and overall company/federal/state requirements
- Served as product owner for Initiator Apps and Analytics
- Facilitated client/prospect meetings to identify scopes, and requirements to develop content strategy
- Composed relevant information into clear, cohesive deliverables by understanding the balance of product requirements, user needs and business goals
- Created digital content via a broad content strategy toolkit from conception to implementation
- Used Aspire, AHA! Salesforce and JIRA to build and curate sales/customer knowledge-base
- Served as vendor/client/prospect manager for documentation requests/deliverables
Sr. Technical Writer/Editor
Latitude/NIH
08.2016 - 02.2017
- Assisted in the development, maintenance, and revision of digital healthcare policies, standards, procedures, work instructions, and guidelines of information technology, healthcare, and security programs
- Co-authored the Office 365 data migration plan
- Served as SharePoint admin for global team
- Reviewed LAN/WAN components to create application-specific user documentation
- Partnered with members of the CIS/Network teams and other subject matter experts within the organization to perform documentation of Security Operations Center (SOC) work instructions within Internal Disease dept
- Updated and maintained Requirements Documentation, Requirements Traceability Matrix, and other project documentation
Sr. Communications Consultant
E-Solutions/CareFirst
01.2015 - 08.2016
- Analyzed, created, validated, and synthesized digital Healthcare training material, end-user documentation, operations manuals and user guides for federal employees using FrameMaker and Drupal
- Responsible for providing consultation and recommendations (clarity, conformance, best practices) regarding proposal pursuits
- Wrote several Healthcare communication deliverables (RFP responses, user guides, manuals, product fact sheets)
- Managed the overall web content & UI of the web portal using Dreamweaver, HTML, JavaScript, Word Press and JIVE while adhering to the corporate brand and web best practices
- Created and maintained Responsive websites using HTML5 and CSS
- Assisted in data migration of Drupal7 and FrameMaker to RoboHelp11
- Provided wireframes/prototypes to Technology team using Axure and Photoshop
- Provided leadership on Jive based collaboration models (blogs, FAQs,) to facilitate collaboration within and across Management, Sales, & Business Technology
- Wrote and edited web content related to open source and company technology to optimize content for search, readability, and diverse audiences
Sr. Technical Writer/Web Content Analyst
Actionet/CMS
11.2013 - 12.2014
- Served as SME for Medicaid proposal efforts to include, but not limited to: content strategy, response structure, color review sessions, final proposal delivery and adherence to federal/state best practices
- Responsible for writing and editing digital communication materials such as proposal outputs, whitepapers, competitive briefs, datasheets, and brochures for CMS end users
- Created and maintained Responsive websites using HTML5 and CSS
- Developed digital user documentation for web platform team including, but not limited to Whitepapers, APIs, Use Cases and SDKs
- Created and reviewed developer-related content such as tutorials, coding instructions, and application architecture
- Responsible for eliciting, clarifying, and translating business requirements into documentation and conceptual designs using JIRA, Adobe and Figma
Publications/Marketing Manager
Gimme Credit Publications
08.2011 - 11.2013
- Responsible for management/distribution of daily financial publications
- Responsible for co-authoring migration plan from Exchange to Zimbra/Office 365
- Acted as a liaison between editors and analysts to ensure quality & timely web content of articles, website copies, digital content, and press releases
- Copyedited, reviewed, and published financial/editorial content including Bloomberg headlines, and summaries
- Edited and published submitted articles, photo captions, website copies, press releases and other publications
- Responsible for maintaining local and national websites
- Responsible for writing and editing digital financial communication materials
- Responsible for maintaining financial archive manager of client/product information
Sr. Technical Writer/Information Developer
Hewlett Packard Remote
10.2010 - 08.2011
- Created Healthcare (Medicaid, Medicare, CHIP) web content for technical and non-technical audiences using Robo Help, Aspire CMS and Adobe
- Wrote several Healthcare communication deliverables (RFP responses, user guides, manuals, product fact sheets), while enforcing style standards and content governance according to company policy
- Collaborated with CIS/Network personnel to assist in metric gathering and reporting
- Organized, developed, and revised moderately structured technical information, such as reference, task summary and data/business analysis of healthcare information to meet Information Security standards
- Used topic-based authoring to develop basic end user healthcare information for a browser software application in a CMS environment using Drupal, WordPress, and Joomla
- Documented APIs and SDKs for enterprise applications using jQuery, Vasont and XML, Citrix and HPQC
- Wrote and edited business processes using a CMS(Vasont/DITA)
- Designed WIKIs and SharePoint sites for assigned business areas
Communications/Web Manager, Writer
Hewlett Packard Remote, EDS/Hewlett Packard
03.2007 - 10.2010
- Wrote healthcare online help documentation using CSS, DITA, HTML, Robo Help and XML
- Responsible for the development and strict adherence to the overall Medicaid/Medicare proposal schedule, response outlines, storyboards, compliance matrices, proposal development plan, as well as the identification/coordination of all writing/resource assignments
- Provided subject-matter expertise to the North Carolina Mental Health Program (Medicaid/Medicare, CHIP)
- Responsible for co-authoring and maintaining EDS-NCXIX Mental Health Documentation Standards
- Responsible for designing/managing account SharePoint sites and data migration plan
- Served as RFP SME for developing and implementing capture plans, strategies, and budgets for proposal pursuits
- Responsible for the design and maintenance of internal/external websites from conception to site launch using Dreamweaver and HTML, utilizing web usability and industry standards
- Supported business development documentation efforts such as proposals, bids, SOPs and white papers
- Served as, of HP’s Global
Sr. Business Analyst/Project Mgr
03.2005 - 03.2007
- Identified claims adjudication Medicaid/Medicare/CHIP processes for internal/external clients
- Conduced market research and business intelligence analysis around healthcare (Medicaid/Medicare/CHIP) product lines
- Consistently gathered and reviewed healthcare (Medicaid/Medicare/CHIP) research data and trends that resulted in a reduction in claim denials using HPQC, MMIS and other sources
- Gathered & clarified business requirements to establish & exceed customer requirements
- Served as account manager for assigned territory
- Provided schedule management support for projects using MS Project/Primavera
- Consistently performed gap analysis between goals, skill sets and requirements definitions and system testing to successfully complete customer service requests using a SDLC
- Provided weekly analysis of claim denials to verify MMIS system functionality
- Designed and tested several new and existing web-based interfaces usually resulting in User Acceptance Tests
Publications/Communications Manager
Research Partners Remote
03.2002 - 03.2005
- Responsible for management/distribution of daily financial publications
- Acted as a liaison between editors and analysts to ensure quality & timely web content
- Created SOPs for technical publication user manuals
- Responsible for curating, designing and distributing all communication material
- Responsible for maintaining local and national website using Industry Best Practices
- Responsible for writing and editing digital financial communication materials
- Responsible for maintaining financial archive manager of client/product information
Call Center Site Manager
IBM
04.2000 - 02.2002
- Managed over 50 employees in an inbound, healthcare call center
- Led documentation/communication efforts for Medicaid recipients
- Managed, administered, and executed business/strategic call center operations
- Conducted all training for prospective new call center representatives
- Responsible for maintaining and reporting statistical measurements
- Conducted market research for call center
- Identified opportunities to enhance/expand the Healthcare Knowledge Management area
- Recruited, screened and staffed all contract employees
- Designed and distributed sales and promotional materials for senior management
Education
B.A. - Communications, English/Marketing
NC State University
Raleigh, NCMBA -
Pfeiffer University
Misenheimer, NCSkills
- TECHNICAL SKILLS:
- HTML, XHTML, DHTML, Dreamweaver, WordPress, Drupal, CSS, Java, JavaScript, DITA, Salesforce, Adobe AEM, Robo Help, SDLC, MadCap, Visio, CMS, XML/XSL, Arbor Text, Confluence, SharePoint, Cloud Solutions, SEO, AWS, MS Azure, Google Cloud, Wiki, HubSpot, Mail Chimp, Desktop Publishing, MSWorks, Frame maker, PageMaker, JIRA, GUI, MS Project, Agile Environments, Adobe Photoshop, Adobe Flash, MS Office Suite
Timeline
Sr. Communications Mgr
Pipers Companies Remote
04.2021 - Current
Sr. Content, Digital Content Lead
Conduent Remote
02.2017 - 04.2021
Sr. Technical Writer/Editor
Latitude/NIH
08.2016 - 02.2017
Sr. Communications Consultant
E-Solutions/CareFirst
01.2015 - 08.2016
Sr. Technical Writer/Web Content Analyst
Actionet/CMS
11.2013 - 12.2014
Publications/Marketing Manager
Gimme Credit Publications
08.2011 - 11.2013
Sr. Technical Writer/Information Developer
Hewlett Packard Remote
10.2010 - 08.2011
Communications/Web Manager, Writer
Hewlett Packard Remote, EDS/Hewlett Packard
03.2007 - 10.2010
Sr. Business Analyst/Project Mgr
03.2005 - 03.2007
Publications/Communications Manager
Research Partners Remote
03.2002 - 03.2005
Call Center Site Manager
IBM
04.2000 - 02.2002
B.A. - Communications, English/Marketing
NC State University
MBA -
Pfeiffer University
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