Letitia Webster
Franklin,TN
Summary
Top-Performing General Manager credited with a seasoned record of executive-level management experience. Proven record of exceeding sales goals and generating year-over-year revenue and profit growth. Strong expertise in online merchandising, marketing, e-commerce and digital best practices. Strategic thinker capable of keeping pace with a rapidly shifting digital and online environment, so as to leverage new business opportunities, domestic or global. Highly accomplished in strategic partnership with strong ability to build and maintain business relationships within complex environments.
Overview
13
13
years of professional experience
Work History
Sr. Vice President ECommerce, Omni Channel & MDM
Tractor Supply Co.
12.2019 - 06.2023
- Developed and implemented new digital strategies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
- Led digital and Omni Chanel transformation for $15b company
- Led eCommerce team growing profitable online business to over $1b annual sales
- Championed innovation by encouraging cross-functional teams to pursue creative solutions to complex challenges.
Vice President Omni Channel
Tractor Supply Co.
01.2015 - 12.2019
- Develop and execute the strategic vision for eCommerce and Omni Channel for the organization
- Drive eCommerce sales growth
- Recruit and develop the Omni Channel organization.
Omni Channel Divisional Merchandise Manager
Tractor Supply Co.
08.2014 - 01.2015
- Expanded Direct to Customer partnerships
- Develop assortment expansion strategies
- Deliver sales and margin plans for overall department.
Senior Director / General Manager Online Marketplace
Sears Holding Corporation
01.2013 - 07.2014
- Design and direct the strategic vision, sales models, profit structures, product assortment, merchandising strategies, seller acquisition, and business analytics for the Sears.com Marketplace program
- Recruit and develop the Category Management team for the Sears Online Marketplace.
- Develop new business strategies for seller acquisition growing to over 2000 sellers
Director Channel Management Tools
Sears Holding Corporation
01.2010 - 01.2013
- Provided executive leadership in creating and implementing the overall strategic direction, sales goals, profit structures, product variety, and merchandising and marketing for the Tools business within Sears.com, Kmart.com, and the Sears Tool Catalog
- Held P&L management responsibility for Sears.com and Kmart.com, returning positive business operating profit growth each year.
Education
Bachelor of Science - Marketing and English
University of Alabama
Tuscaloosa, AL01.1987
Skills
- Strategist
- Digital Transformation
- eCommerce Growth Driver
- Strategic Planning/Analysis
- New Business Development
Accomplishments
- Retail Legends | by Coresight Research | December 2023
- 30 Most Influential in Ecommerce | class 2023 | by Signifyd
- Women Changing the Retail World |by Retail Leader | June 2018
- Top Women in Retail Tech | by RIS Retail Info Systems | April 2018
Timeline
Sr. Vice President ECommerce, Omni Channel & MDM
Tractor Supply Co.
12.2019 - 06.2023
Vice President Omni Channel
Tractor Supply Co.
01.2015 - 12.2019
Omni Channel Divisional Merchandise Manager
Tractor Supply Co.
08.2014 - 01.2015
Senior Director / General Manager Online Marketplace
Sears Holding Corporation
01.2013 - 07.2014
Director Channel Management Tools
Sears Holding Corporation
01.2010 - 01.2013
Bachelor of Science - Marketing and English
University of Alabama
Similar Profiles
Tim YaklichTim Yaklich
Business Development and Delivery Specialist at Tractor Supply Co.Business Development and Delivery Specialist at Tractor Supply Co.
Jacque HendersonJacque Henderson
Team Member at Tractor Supply Co.Team Member at Tractor Supply Co.
J. Gary KamszikJ. Gary Kamszik
Retail Store Manager/Assistant Operations Manager at Tractor Supply Co.Retail Store Manager/Assistant Operations Manager at Tractor Supply Co.