Summary
Overview
Work History
Skills
Education
Timeline
AdministrativeAssistant
Stephanie Johnson

Stephanie Johnson

Lifecycle Marketer
Asheville,NC

Summary

Results-oriented marketing leader with a proven track record of delivering innovative lifecycle marketing strategies across various industries. Known for leveraging data-driven insights to enhance customer experiences and drive substantial improvements in LTV. Eager to contribute to growth by implementing advanced segmentation and content strategies.

Overview

7
7
years of professional experience

Work History

Email Marketing Manager

The LA Times
Remote
11.2022 - 10.2023
  • Enhanced team-wide understanding of email metrics, leading to a 10% increase in overall team productivity.
  • Implemented segmentation strategies resulting in an 11% increase in customer retention rates.
  • Streamlined customer data analysis, leading to a 34% boost in relevant acquisition leads.
  • Oversaw a team of 3 developers; lead project management, career pathing, and growth through candid and kind feedback.

Senior Retention Strategist

Common Thread Collective
Remote
05.2021 - 11.2022
  • Devised and executed re-warming strategies for multiple clients, increasing inboxing by an average of 12%.
  • Identified top-performing customer profiles, resulting in a 26% increase in revenue within the first quarter.
  • Developed highly targeted content strategies, resulting in a 65% increase in overall click-through rates.
  • Promoted to Senior Retention Strategist from Retention Strategist; mentored a team of 2 through strategy, client interactions, skill development, and career pathing.

Email Specialist

CourseKey
Remote
01.2020 - 05.2021
  • Implemented go-to-market program for feature launches, resulting in 2.4% higher conversion and click through rate 4% QoQ.
  • Oversaw copy and implemented brand voice for push in-app and onsite, increasing interaction by 12% QoQ.
  • Established key consumer profiles and separate newsletters for each, increasing newsletter engagement by 3% MoM. • Used web analytics to optimize campaigns, resulting in a 25% higher open rate and a 10% higher click-through rate.
  • Devised testing methodologies for A/B email content optimization, resulting in a 20% increase in click-through rate.

Email Marketing Coordinator

The Biltmore Estate
Asheville, NC
05.2016 - 12.2019
  • Enhanced CTR by 20% YoY through a content analysis of over 3 years of data; crafted all strategy moving forward to align with findings.
  • Increased hospitality revenue by 40% YoY through optimization of pre-stay journey and, eventually, the entire hospitality lifecycle.
  • Generated 12% increase in revenue per recipient YoY through identification of gaps in customer lifecycle and increased automation.
  • Indirectly managed a developer; provided project management, as well as career mentoring, strategy skill growth, and provided clear, concise feedback.

Skills

  • Expertise in ESPs: SFMC, Klaviyo, Iterable, Hubspot
  • Proficient in CRMs: Salesforce, Hubspot
  • Experienced in Push/App: Braze
  • Expertise in SMS platforms: Yotpo, Postscript, Attentive
  • Advanced proficiency in reporting tools: Google Analytics, Excel, Tableau, SQL
  • Skilled in A/B and multivariate testing, strategy and lifecycle mapping, and problem-solving analysis
  • Superpowers: Empathy, relationship building, training, and strategic, out of the box thinking

Education

Bachelor of Arts -

Flagler College
Saint Augustine, FL

Master of Arts -

Lenior Rhyne University
Asheville

Timeline

Email Marketing Manager

The LA Times
11.2022 - 10.2023

Senior Retention Strategist

Common Thread Collective
05.2021 - 11.2022

Email Specialist

CourseKey
01.2020 - 05.2021

Email Marketing Coordinator

The Biltmore Estate
05.2016 - 12.2019

Bachelor of Arts -

Flagler College

Master of Arts -

Lenior Rhyne University

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Stephanie JohnsonLifecycle Marketer