Levy Prukpitikul
Los Angeles,USA
Summary
- Dynamic Marketing Manager with a proven track record at Mattel, in loyalty, CRM, and multi-channel marketing
- Leveraging data-driven strategies to enhance customer awareness, engagement and satisfaction.
- Adept at collaboration and leading cross-functional teams to achieve impactful results.
- Seed to Fruit: Created the strategies, led the builds, and launched retention, loyalty and paid membership programs
- Decision making that’s data AND motivation science driven
Overview
10
10
years of professional experience
Work History
Digital Marketing Manager, Global
Mattel
Los Angeles, USA
05.2022 - 05.2025
- Led the end-to-end customer journey, identifying opportunities to enhance touchpoints, drive engagement, and improve conversion rates. Across various programs and channels: loyalty, email, SMS, referral, direct mail, store, site.
- Evolved the Mattel Europe loyalty program leading to 15% increase in repeat purchase.
- Redesigned the American Girl loyalty program from rational to comprehensive loyalty. RESULT: A new program that includes gamified journeys to unlock relevant perks and experiences.
- Continuously improved strategy and deployment through a data-driven process including targeting and personalization for best relevance and effectiveness.
- Collaborated across internal and external partners in marketing, merchandising, promotions, finance, tech, legal, creative.
Digital Marketing Manager, North America
Dyson
Chicago, USA
01.2020 - 04.2022
- Revamped the US lifecycle journey to scale for North Americafrom onboarding, to win back, to new product launches, to promotions.
- Introduced SMS marketing channel to organization for greater promotional and sales retention outcomes.
- Impacted a 2+ million member loyalty program to new heights. RESULT: Grew member sales 29% YoY.
- Transitioned program away from discount focus to an experiential journey. RESULT: Introduced virtual product trials and onboarding experiences.
- Built a holistic customer loyalty experience across all Dyson touchpoints (store, email, site, app, SMS).
- Partnered with stakeholders (Creative, Product, Customer Service, Analytics, Finance, Market Research, Engineering, and Vendors) to plan and execute multi-channel campaigns and to plan future technology enhancements.
Senior Marketing Manager
Zoro.com
Buffalo Grove, USA
04.2015 - 12.2019
- Developed the retention strategy for this late-stage startup–now the US leading tools & supplies e-tailer.
- Constructed a loyalty program concept and launched a pilot program.
- Created the customer segmentation framework by leveraging customer data, market research, and business insights to form a customer-focused marketing automation strategy with segmented campaigns and tailored communications.
- Co-introduced LTV modeling for the organization in order to focus marketing investment in best yielding customers. RESULT: Reallocated 25% of marketing budget to higher growth channels.
- Optimized the lifecycle program, inclusive of onboarding, new product launches, promotions, retention, win back, cross sell and up sell strategies.
- Produced the strategy and managed the marketing calendar—deployed across all major channels (Email, Web, Direct Mail). RESULTS: 36% increase on average order value; 66% average sales lift per promotion; promotions strategy now responsible for 30% of gross sales—a 33% YoY increase (previous year 20%); improved profit margin by 30%.
- Grew direct mail test campaigns from sales of $100k/mo into $1M+/mo in less than two years.
- E-commerce subsidiary of W. W. Grainger
Education
B.S. - Psychology
University of Illinois at Urbana-Champaign
Urbana-ChampaignSkills
- Digital Marketing
- Traditional Marketing
- Multi-Channel Marketing
- Affiliate Marketing
- Coop Marketing
- Influencer Marketing
- Content Marketing
- Promotional Marketing
- Direct Mail Marketing
- CRM
- Loyalty Programs
- Partnership Marketing
- Email Marketing
- Mobile App Marketing
- Retargeting
- Social Media Marketing
- SMS Marketing
- Landing Page Strategy
- Metrics
- A/B Testing
- Multivariate Testing
- Klaviyo
- Yotpo
- Braze
- MS Office
- Adobe Creative Suite
- Google Analytics
- Shopify Plus
Innovation Portfolio
- Started gamification journeys for repurchase, cross sell, and up sell at Mattel USA
- Began SMS text marketing for Dyson North America (12% conv rate vs. 4% email)
- Introduced programmatic direct mail for Mattel USA (ROAS: 3x acquisition; 10x retention)
Timeline
Digital Marketing Manager, Global
Mattel
05.2022 - 05.2025
Digital Marketing Manager, North America
Dyson
01.2020 - 04.2022
Senior Marketing Manager
Zoro.com
04.2015 - 12.2019
B.S. - Psychology
University of Illinois at Urbana-Champaign