Lew Booth
Overview
20
20
years of professional experience
Work History
Creative Solutions
- Account Penetration Negotiated and won the Brevard County Florida safety footwear contract that led to fifteen additional State, County and City governments piggybacking off this one single bid award increasing Red Wing Shoes retailers top line sales by 1.5 million dollars.
- B2B new business wins: Publix, Harris Corporation, Lockheed Martin, Northrop Grumman, Brighthouse, Mosaic phosphate mine Lakeland, Space-X Kennedy Space Center, American Airlines, Chep, Metler Toledo Scales, Saft Batteries, just to name a few.
- New Vertical Markets Increased sales 20% in 2012 over physical year 2011 by analyzing my market then call on new vertical markets for waste management companies, wholesale distribution centers, cable companies, and durable medical device equipment manufactures.
- A sales approach that no other Industrial Sales Manager has ever done before for Red Wing Shoe Company.
- Research / Targeted new sub vertical markets in public and private education entities, a first for HD Supply's newly formed government division.
- Step one of my strategic sales plan that produced a 40% increase for my top line territory sales for 2009.
- New Product Development Attend all Red Wing Shoe Company monthly product demand conference calls to provide collaborative input on market place trends and shifts back to our marketing, merchandising and supply chain groups so they can make any adjustments needed to improve product turn ratios along with higher ROI (return on investment) for our stakeholders.
- Partnered with Superior Essex's Corporation; world's largest supplier of wire and cable in North America, worked directly with the V.P.
- of engineering.
- We designed a custom module that would handle voice, data, and video surge protection all on one PC board to be installed in their new structured home wiring networking box positioning Cylix as a leader in the smart home market.
- Presentations Developed personal consultative sales skills set to find out where the customers challenges / pains are so I can then supply product solutions they cannot say no to.
- Results: Increased sales closing rates by 30%; now I'm a partner with the customer.
- Achieved master of distribution buddy sales calls, product trainings, counter day table top shows, and distributor's open houses presenting my employer's products to their core customer base, Results: a 20% distribution retailers sales growth in my territory.
- Collaborate with all twenty-one Red Wing Shoe Stores and eight mobile shoe trucks in both of my company owned and our dealer network of retail stores by personally traveling into each unique market teaching our employees the best practices in sale techniques and to help them increase their top line footwear sales.
- Results: A harmonious, productive and profitable market.
- Improved best sales practices by organizing the maintenance shop set up for Patrick Air Force Base, erected shelving to separate products into specific categories, then utilizing HD's custom bin boxes and labeling stickers, I was able to put in place a min \ max inventory control system that doubled their daily work order production.
- Results: former zero dollar account, now doing over $100K annually.
- Project Management Interfaced directly with senior management at Jordan Interiors; Mayport Navel Station's the primary on base Military housing renovations contractor.
- Recaptured business lost in 2008, by being on site to manage the timely shipments of appliances, exterior / interior doors, lighting fixtures, passage / privacy door handles and duel powered smoke alarms.
- Results: HD supply is now a first tier supplier with revenue projections of $400K over the next three years until their contract expires in 2013.
Industrial Sales Manager
Red Wing Shoe Company, 800 M Premier Manufacture of Industrial Footwear
01.2010 - 08.2016
- Deployed a new in-house FSL (fitting stool lead) management program by training my employees to ask any consumer who was purchasing a pair of safety toed footwear; does your company offer a you a subsidy, or a payroll deduction program, and how many employees at your company participate in a work-shoe program.
- This one unique strategy drastically reduced the costly expense of buying third party lead list by our corporate marketing team and then went nationwide for all ISM's (Industrial Sales Managers) to unitize.
- Additionally, I used the E-Z Select Manufactures guide in conjunction with Data.com to identify large industrial manufacturing facilities to solicit Red Wing's Hassle Free Safety Footwear program by calling on, safety directors, human resources and procurement mangers.
- Results; In 2015 I had my best year ever improving sales by 30% over goal.
Field Account Specialist
HD Supply
San Diego, CA.
01.2009 - 01.2010
- Government, Central, North, and Eastern Coast of Florida Called on Federal, State, and local government entities to sell / supply MRO (Maintenance Repair Operations) products.
- Increased incremental sales in the first year from $1.2M to $1.6M by utilizing Factory Representatives' to present their product solutions via Black Berry product memory card flash videos, and product sampling programs customized to each customers individual challenges.
- Core customer portfolio included: Navel Station Mayport Florida, NAS-JAX Jacksonville Florida, Patrick Air Force Base Satellite Beach Florida, Orlando, Orange County, Jacksonville Housing Authorities, Universities of Central Florida, North Florida, Rollins College Winter Park Florida, and various other City - County municipalities.
Regional Sales Manager
Cylix Corporation
Westlake Village, CA
01.1997 - 01.2008
- Increased territory sales by 35% per year and 350% over 10 years, which led to a nationwide contract with AutoZone supplying dataline surge protection for their computer systems.
- Then agreements with Comp USA to test market The Cylix products nationwide.
- Researched and called on new vertical markets in the C-store (convenience store), hospitality, medical, and power quality industries as first part of my strategic sales plan, pioneered the private labeling program with Cylix competitors and electronic OEM equipment manufacturers which led to the development of 15 new products, the second phase of the strategic plan.
- Conducted training curriculum with factory authorized distribution networks on voice, data, video surge protection and, completed many on site surveys to resolve technical issues when products did not work properly.
- Hired, train, and supervise 5 agent sales representative firms consisting of a fifteen man sales team for my eleven US states including South America.
Timeline
Industrial Sales Manager
Red Wing Shoe Company, 800 M Premier Manufacture of Industrial Footwear
01.2010 - 08.2016
Field Account Specialist
HD Supply
01.2009 - 01.2010
Regional Sales Manager
Cylix Corporation
01.1997 - 01.2008
Creative Solutions