Lewana Mulana

Entertainment industry professional specializing in music, performance, makeup artistry, and artist management. Demonstrated business development and creative branding success, with multimedia presentation expertise. Currently pursuing a Master’s in Entertainment Business, recognized for strategic planning and leadership capabilities. Skilled in client relationship management and project coordination, utilizing digital media to drive business growth.

CORE SKILLS & TECHNICAL PROFICIENCIES.

• Business Strategy & Development| Market Research | Financial Analysis |Project Management.
• Creative Arts.|Makeup Artistry.|Music Performance|Artist and Talent Management.
• Digital Media & Marketing.|Social Media Marketing.|Multimedia Content Creation.| Branding
• Software Skills.|Microsoft Office (Word, PowerPoint, Excel)| Keynote |Adobe Creative Suite (Basic)
• Languages | English | Malay
• Leadership and Communication.|Client Relations.|Team Collaboration.|Training and Mentoring

EDUCATION

Full Sail University — Master’s in Entertainment Business (expected 2025).

• Recognized with the Course Director’s Award, the Final Project Business Plan Award, and the Advanced Achievement Award for strategic leadership and business acumen.

The Los Angeles Film School —

• B.S. In Entertainment Business (Music & Artist Management), Summa Cum Laude (2023).

Melbourne Conservatory of Music — Music Studies (1993–1995)

The Transformation Studio — Certificate in Makeup Artistry (2011)

PROFESSIONAL EXPERIENCE

Entertainment and Arts

Freelance Makeup Artist.|Dance, theater, weddings.| 1997–2019

• Created bespoke makeup designs for performances and events.
• Collaborated with choreographers and performers to enhance visual storytelling.
• Maintained high client satisfaction through innovative techniques.

Professional Singer.|Malaysia, Australia, Hong Kong, and the USA.| 1991–2010

• Performed across diverse genres, collaborating with industry professionals.
• Managed branding, marketing, and recordings, building a strong industry network.

Retail and Sales

Macy’s Impulse Beauty — Makeup and Cosmetics Associate| 2012–2016

• Delivered personalized beauty consultations, boosting sales, and customer loyalty.
• Managed inventory, visual displays, and team training.

Luxury Retail and Makeup Sales|Hats Galore, Club 21, Lord & Berry, NYC.| 1990–1997

• Exceeded sales targets with expert product recommendations.
• Managed visual merchandising and client engagement for high-end brands.

KEY ACHIEVEMENTS

• Awarded Full Sail University’s Director’s Award and Final Project Award for strategic business planning.
• Recognized for innovative leadership in entertainment management and project execution.
• Graduated summa cum laude from LA Film School, demonstrating academic excellence.
• Developed comprehensive marketing campaigns, artist development plans, and multimedia content.

Skills and Technical Proficiencies.

• Business & Project Management: Business Planning, Market Research, Strategic Development, Financial Analysis.
• Creative and Artistic Skills: Makeup Artistry, Music Performance, Artist Management.
• Technical Skills: Microsoft Office Suite: Word, PowerPoint, Excel.
• Keynote (for presentations).
• Other: Social media marketing, multimedia content creation, project coordination.
• Languages: Malay and English.
• Interpersonal & Leadership Skills: Client Relations, Team Collaboration, Training, & Mentoring.

Awards and Recognitions.

• Director’s Award — Full Sail University (2025)
• Final Project: Business Plan with Director’s Award — Full Sail University (2025)
• Advanced Achievement Award in Business Plan Development — Full Sail University (2025)
• Summa Cum Laude — The Los Angeles Film School (2023)