Lewis Betts Foreman
Warrenton,North Carolina
Summary
Empathic and detail-driven content editor with 6+ years of agency experience refining brand storytelling, marketing copy, and digital content strategy. Skilled in shaping authentic voice and guiding writers toward clarity, consistency, and emotional resonance. Adept at managing high-volume editorial workflows and strengthening brand cohesion across platforms in remote, collaborative environments. Blends editorial precision with creative versatility, occasionally producing and directing short-form video and photography to support integrated brand storytelling. Recognized for combining precision, empathy, and reliability to create content that connects and inspires.
Overview
7
7
years of professional experience
Work History
Senior Content Editor (Brand Voice & Strategy)
Tabletop Media Group
09.2023 - Current
- Lead editorial strategy and brand voice development for 20+ clients across food, beverage, agriculture, and hospitality industries.
- Review 150+ content pieces weekly for tone, clarity, and brand alignment — strengthening engagement and reducing client revisions by 25%.
- Collaborate with creative teams to align copy and visuals; contribute to short-form video, photography, and content direction to enhance brand storytelling.
- Mentor writers and content creators through constructive, confidence-building editorial feedback.
- Coordinate editorial and creative alignment among remote teams using asynchronous tools (ClickUp, Basecamp, Slack, Google Workspace).
- Recognized internally for calm, quality-focused communication under tight deadlines.
Editorial Strategist (Content Quality & Brand Messaging)
Tabletop Media Group
04.2022 - 09.2023
- Directed editorial voice and content quality across 25+ active client accounts.
- Partnered with copywriters and designers to refine tone, strengthen cohesion, and improve audience connection.
- Introduced a structured editorial workflow that improved on-time approvals by 30% and reduced revisions.
- Enhanced clarity and brand integrity of client-facing materials, contributing to improved client retention.
- Led recurring virtual content reviews to foster open communication and shared creative ownership among distributed teams.
Content Editor & Copywriter
Tabletop Media Group
03.2019 - 04.2022
- Wrote and edited digital and social content for 11+ clients, tailoring tone to each brand’s unique personality.
- Increased engagement metrics by an average of 20% through consistent brand voice and refined copy.
- Built an informal peer-editing framework that improved editorial accuracy and brand cohesion team-wide.
- Collaborated with design and photography teams on visual storytelling, assisting with concepting and production of branded social imagery and short videos.
Education
B.A. - Psychology & Communications
Guilford College
Skills
- Editing & Brand Voice – Copy & Line Editing
- Story Flow
- Brand Messaging
- Voice Consistency
- Narrative Refinement
- Content Strategy & Collaboration – Editorial Planning
- Creative Direction
- Client Communication
- Writer Coaching
- Visual Storytelling – Short-Form Video
- Photography Collaboration
- Cross-Platform Content Creation
- Remote Workflow – Asynchronous Collaboration
- Workflow Design
- Digital Coordination
- Independent Time Management
- Google Workspace
- Grammarly
- ClickUp
- Basecamp
- Slack
- Canva
- HubSpot
- Meta Business Suite
- Hootsuite
Accomplishments
- Developed brand voice guidelines that reduced revision cycles by 25% and improved content cohesion across campaigns.
- Managed review of 150+ weekly deliverables while maintaining accuracy, clarity, and creative integrity.
- Elevated engagement across client social channels by 20% through improved tone and storytelling.
ADDITIONAL INFORMATION
- Experienced collaborating with fully remote creative teams within the eastern U.S., maintaining clear communication, accountability, and reliability.
- Skilled in asynchronous coordination and managing independent workflows with consistent follow-through.
- Combines editorial precision with emotional intelligence to craft content that feels both polished and human.
Timeline
Senior Content Editor (Brand Voice & Strategy)
Tabletop Media Group
09.2023 - Current
Editorial Strategist (Content Quality & Brand Messaging)
Tabletop Media Group
04.2022 - 09.2023
Content Editor & Copywriter
Tabletop Media Group
03.2019 - 04.2022
B.A. - Psychology & Communications
Guilford College