Summary
Overview
Work History
Education
Skills
Timeline
OfficeManager
Lewis Mustoe

Lewis Mustoe

Boston,MA

Summary

Direct marketing, ecommerce, and Amazon advertising expert, specializing in growing brands across the largest online marketplaces. Experienced DTC growth manager with an emphasis on analytics and detail oriented reporting aimed at improving bottom line sales.

Overview

4
4
years of professional experience

Work History

Senior Ecommerce Analyst

Teikametrics
09.2024 - Current
  • Launch large scale campaigns spanning across DSP and Prime/STV while utilizing AMC insights.
  • Pitch enterprise level accounts on new business opportunities and upsells to increase MRR.
  • Provide support to junior analysts in account audits, negotiations, and budget and sales forecasting to reduce churn and increase customer satisfaction.
  • Collaborated across marketing, growth, and sales to provide expertise and materials including case studies, podcast installments, and Amazon certifications.

Ecommerce Analyst II

Teikametrics
01.2023 - Current
  • Managed $60,000+ in monthly recurring revenue across 8 different accounts in 4 separate Geo's.
  • Led 3P enterprise skincare account that saw 52% growth YoY with improved ROAS and flat TACoS.
  • Implemented Amazon DSP strategy for multiple accounts, accruing a further $15,000 in MRR.
  • Develop creatives, copy, and A+ content for brands across various industries.

Ecommerce Analyst

Teikametrics
  • Created detailed reporting for both 1P and 3P sellers on Amazon and Walmart using Looker and Excel
  • Campaign creation and optimization across portfolio of 5-10 different Amazon advertising accounts
  • Met promotion MRR of $37,500 within 6 months of joining the team
  • Performed account audits for sales team and led kick-off calls with 4 new clients.

PPC Specialist

Franklin Sports
10.2020 - 01.2023
  • Managed both Amazon US and Canada account, generating over $100M in Total Sales
  • Expanded Franklin Sports online footprint on Meta, Walmart, Amazon CA, Wayfair, Dicks, and Target
  • Allocated seven-figure advertising budget across e-commerce channels to optimize product performance
  • Reported to company directors and product managers on account performance and recommendations for future ecommerce growth
  • Maintained relationships with relevant marketplace account representatives to hit top-line sales goals.

Education

Bachelor of Science - Business Administration

Boston College
Chestnut Hill, MA
05.2020

Skills

  • Proficient in MS Office (Word, Excel, PowerPoint) Outlook, MS Project, Salesforce, TFS Project Management
  • Adept in SQL, Power BI, Looker, and Google Studio
  • Various Amazon certifications, including Amazon Ads, AMC, and DSP
  • Mastery of multiple advertising platforms, including Amazon, Walmart, Google, Meta, Bing, YouTube

Timeline

Senior Ecommerce Analyst

Teikametrics
09.2024 - Current

Ecommerce Analyst II

Teikametrics
01.2023 - Current

PPC Specialist

Franklin Sports
10.2020 - 01.2023

Ecommerce Analyst

Teikametrics

Bachelor of Science - Business Administration

Boston College

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Lewis Mustoe