Lex Camarero

- Led a team of 150 brand ambassadors in 7 States, providing training, guidance, and support to ensure alignment with brand objectives and messaging.

- Established and nurtured relationships with key influencers, industry partners, and event organizers to amplify brand reach and engagement.

- Orchestrated successful experiential marketing campaigns, including tasting events, product launches, and sponsorships, driving consumer interest and loyalty.

- Conducted regular market analysis and competitor research to identify emerging trends and opportunities, informing strategic decision-making and product development initiatives.

- Created training materials such as the Standard Operating Procedures, decks, and manuals. Utilized graphic design skills to create visually engaging and organize documents for enhancing comprehension and adherence for brand ambassadors.

- Spearheaded premium brand representation, delivering elevated service experiences to clientele while meticulously analyzing consumer behavior.

- Played a pivotal role in data procurement and analysis, leveraging insights to optimize customer engagement strategies and drive sales growth.

- Conducted thorough consumer behavior analysis to understand preferences, motivations, and purchasing patterns, informing tailored marketing strategies and product offerings.

- Cultivated strong relationships with high-value clients, providing personalized recommendations and ensuring exceptional satisfaction.

- Utilized analytical tools and techniques to gather and interpret customer feedback, market trends, and competitor insights, informing strategic decision-making and marketing initiatives.

- Collaborated closely with cross-functional teams to develop tailored marketing campaigns and promotions targeting affluent demographics, resulting in increased brand loyalty and revenue.

- Demonstrated versatility and adaptability by seamlessly transitioning between roles within the Beam Suntory portfolio across three agencies for over four years.

- Excelled as a Brand Ambassador, embodying the brand's identity and values while engaging consumers and driving brand awareness.

- Efficiently managed logistics operations, ensuring timely delivery of promotional materials and resources for marketing activations.

- Provided invaluable support as Assistant Market Manager, assisting in the development and execution of strategic marketing initiatives to maximize brand visibility and market penetration.