Lex (Alex) Engel
New York,NY
Summary
Multi-talented business leader bringing several years of experience as successful professional. Strategic problem solver and change manager. Visionary executive implements plans that meet current and future needs. Key expertise in industry.
Overview
15
15
years of professional experience
Work History
VP, Audience Development & Community
Forbes
Jersey City , NJ
2024.01 - 2024.07
- Marketing strategy for over 100 events annually
- Ticketing strategy across all custom and tentpole events
- Set annual delegate revenue goals and for each individual tentpole eventd including flagship summits Under 30 Summit, Iconoclast, Healthcare Summit, 30/50 Summit, and more
- Supervised a staff of 5-6 individuals who executed on the outlined email and social strategy
- Handled contract negotiations with our registration platform partner, Bizzabo, and worked with them on new developments to enhance registration experience
- Worked closely with programming, editorial and logistics on content (speakers,agenda, venue), brainstorming on a number of ideas that came to fruition
- Introduced upscale (VIP) ticketing for a number of 2024 events which included bundles Forbes.com subscription bundles and Forbes newsletter bundles as part of the event ticketing strategy
Founder & CEO
Lextcee Marketing Solutions
New York City , NY
2009.08 - 2024.07
- My consulting company which I've maintained for many years focused mostly on audience development for events
- Current and former clients include Time Inc. (Fortune Knowledge Group), Roubini ThoughtLab, Next Coast Media, Chief Executive, Advanced Learning Institute, Argyle Executive Forum, Quantum-logic, Inter-connect and more
- Thought leadership consulting; events marketing, website builds; project management; digital marketing; client proposals; database development; landing page strategy,copywriting, lead generation; audience acquisition; social media strategy, strategic alliances; public relations and communications
Head of Institutional Marketing Strategy-Journals
Cambridge University Press
New York , NY
2011.01 - 2015.01
- I ran the journals marketing department and oversaw the regional digital marketing strategy for the world's premier academic publisher
- Managed relations for prestigious societies including Materials Research Society (MRS), American Political Science Association (APSA), and others
- Maintained Google Analytics reports.
- Responsible for managing annual budget and department KPIs. Supervised 5 full-time GLOBAL employees
Education
Bachelor of Arts - Communications
SUNY New Paltz
New YorkSkills
- Contract Negotiation
- Customer Prospecting
- Staff Development
- Client Relationship Building
- Event Networking
- Revenue Cycle Management
Affiliations
- I'm a business and investment news junkie!
- I enjoy taking day trips with my family to scenic New York State locations
Timeline
VP, Audience Development & Community
Forbes
2024.01 - 2024.07
Head of Institutional Marketing Strategy-Journals
Cambridge University Press
2011.01 - 2015.01
Founder & CEO
Lextcee Marketing Solutions
2009.08 - 2024.07
Bachelor of Arts - Communications
SUNY New Paltz
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