Lexi Ellison
Grapevine,TX
Summary
Creative and data-driven candidate with extensive knowledge of marketing strategies and media research. Passionate about driving brand awareness and product performance. Skilled at tracking marketing trends and interpreting results to develop innovative new procedures.
Overview
5
5
years of professional experience
Work History
Sales Associate/Customer Service Specialist
Mariloff Diamonds & Fine Jewelry
04.2021 - 04.2024
- Developed strong relationships with repeat clients leading to increased loyalty and return customers.
- Implemented suggestive selling techniques to enhance customer experience and maximize sales opportunities.
- Managed approximately 30 incoming calls, emails and texts per day from new and existing customers.
- Conducted appraisals of jewelry items and delivered insurance quotes.
- Planned and executed successful in-store events that drove foot traffic, increased sales, and enhanced brand loyalty.
- Served as the brand ambassador for Gabriel & Co., exceeding quarterly sales goal consecutively for 2 years.
Marketing Coordinator/E-Commerce Specialist
Mariloff Diamonds & Fine Jewelry
10.2020 - 04.2024
- Managed company social media accounts by creating and developing engaging content to promote brand awareness and drive sales.
- Led migration of company website to new platform, Wordpress.
- Implemented SEO practices across company's website and social media platforms to enhance online visibility and drive organic traffic.
- Captured high-quality photographs of jewelry pieces using and applied retouching techniques to produce polished product images and marketing materials.
- Coordinated events and trade shows to showcase products and services, increasing brand visibility in market.
Administrator/Inventory Specialist
Mariloff Diamonds & Fine Jewelry
07.2020 - 10.2021
- Facilitated cross-departmental collaboration, resulting in increased efficiency and timely project completion.
- Entered precise product details, special order status, and locations using company POS system.
- Supported owner in purchasing decisions by staying current on market trends and analyzing companies best sellers.
- Contributed to successful store audits by maintaining accurate inventory records and documentation.
Store Manager
Ashlin’s Ltd.
10.2019 - 07.2020
- Streamlined store operations through implementation of efficient scheduling systems, task delegation, and performance monitoring.
- Improved store sales by implementing effective marketing strategies and attractive visual merchandising.
- Enhanced customer satisfaction through training staff on exceptional customer service practices and product knowledge.
Education
Bachelor of Science - Retail Management, Corporate Research
Texas Tech University, College of Human Sciences
Lubbock, TX05.2019
Skills
- Workflow Coordination
- Product Sales
- Customer Service
- Brand Awareness
- Event Planning
- Social Media Marketing
- Content Creation
- SEO Optimization
- Photography
- Jewelry Design
activities
- Alpha Phi Fraternity, Gamma Iota Chapter, Social Media Chair, 08/2015-05/2019, Responsible for maintaining the chapter’s various social media platforms, Served as a member of the bid day team
- United States National Tae Kwon-Do Team, 12/2014-Present, One-Time Senior Women’s Team Member, Two-Time Junior Women’s Team Member
- American Tae Kwon-do Federation International, Member, 08/2004-Present
- International Tae Kwon-do Federation, Member, 08/2001-Present
references
AVAILABLE UPON REQUEST
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Sales Associate/Customer Service Specialist
Mariloff Diamonds & Fine Jewelry
04.2021 - 04.2024
Marketing Coordinator/E-Commerce Specialist
Mariloff Diamonds & Fine Jewelry
10.2020 - 04.2024
Administrator/Inventory Specialist
Mariloff Diamonds & Fine Jewelry
07.2020 - 10.2021
Store Manager
Ashlin’s Ltd.
10.2019 - 07.2020
Bachelor of Science - Retail Management, Corporate Research
Texas Tech University, College of Human Sciences
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