Lexi Rieth
Grosse Pointe
Summary
Marketing student with a strong interest in fashion PR, brand strategy, and visual storytelling. Experience in social media content, styling, and brand development, with a focus on creating cohesive brand identity and engaging digital audiences. Passionate about trends, storytelling, and the intersection of fashion and media.
Overview
4
4
years of professional experience
Work History
Executive Assistant Style Manager
University of Mississippi Fashion Panel
Oxford
08.2025 - Current
- Directed styling and visual coordination for fashion panel events.
- Managed wardrobe selection fittings to achieve desired aesthetics.
- Collaborated with creative teams to ensure cohesive brand presentation.
Retail Sales Associate & Content Contributor
Indigo's Boutique
Oxford
01.2025 - 09.2025
- Provide personalized styling to clients, enhancing customer experience and sales
- Create social media content to promote products and brand identity
- Support visual merchandising and in-store presentation
Social Media & Brand Support
Fül Beverage
Detroit
05.2022 - 01.2025
- Designed branded merchandise and visual assets to align with brand identity
- Assisted with influencer outreach and brand partnerships
- Supported social media content and engagement to increase visibility
Marketing & PR Intern
Velvet Peanut Butter
Detroit
05.2024 - 08.2024
- Executed influencer outreach and public relations campaigns to elevate brand visibility.
- Developed branded content and marketing materials that reflected company identity.
- Supported social media strategies to enhance audience engagement initiatives.
Education
Bachelor of Arts - Marketing
University of Mississippi
Oxford,MS05-2027
Study Abroad: CEA CAPA Education Abroad
Barcelona,Spain04-2026
Skills
- Fashion Styling
- Social Media Strategy
- Content Creation
- Influencer Outreach
- Trend Forecasting
- Customer Engagement
Affiliations
- Kappa Kappa Gamma Sorority – Member
Timeline
Executive Assistant Style Manager
University of Mississippi Fashion Panel
08.2025 - Current
Retail Sales Associate & Content Contributor
Indigo's Boutique
01.2025 - 09.2025
Marketing & PR Intern
Velvet Peanut Butter
05.2024 - 08.2024
Social Media & Brand Support
Fül Beverage
05.2022 - 01.2025
Bachelor of Arts - Marketing
University of Mississippi
Study Abroad: CEA CAPA Education Abroad