Lexandra Hameister
Middleton,WI
Overview
11
11
years of professional experience
Work History
Director of Marketing
Legends – Wisconsin Athletics
06.2019 - Current
- Led a revenue marketing team for all ticketing and development initiatives
- Developed comprehensive marketing plans for the "CR Future" premium project, leading up to 33% of total purchasers originating from digital efforts
- Generated over $100,000 for Women's Sports Scholarships through digital marketing and Title IX
- Organized the digital Badger Legacy Campaign, in response to COVID-19, which drove $3 million overall and ~$250,000 through digital in it's first two months
- Designed strong ad campaigns, increasing return on ad spend of 339.5% in MBB, 63.2% in MHKY, and 50.8% in football year over year
Media Coordinator
Hiebing
05.2018 - 06.2019
- Planned and executed a million-dollar social plan, 1.5-million-dollar search plan, and 5 million total media plans for the client, Doctors Without Borders
- Built working media plans for primarily non-profit clients, managing all elements including third-party ad tracking
- Worked with Comscore to create new audiences based on current donor demographics
- Created measurement reports of placements, audiences, and tactics for recommendations
- Responded to crisis marketing for clients including Sunda Strait tsunami and Syria humanitarian crisis
Sales Lead
Aeropostale
08.2012 - 05.2018
- Managed a 15+ person team and achieved leadership success as youngest manager in district.
- Advanced to open two new stores, which included creating of all visuals and creative direction
- Amplified productivity in stores in district by traveling and training associates in visual presentation
Features Writer
Ceremony Magazine
10.2016 - 12.2016
- Organized 100+ vendors' stories and brand affiliations from four major DMAs
- Captured content from past wedding parties through various communication
- Generated stories and blog posts including vendor and consumer information in narrative form
- Wrote, edited and produced stories for Internet and digital channels
Education
Bachelor of Science - Retail and Consumer Behavior
University of Wisconsin
Madison, WI05.2018
Skills
- Market Trend Analysis
- Strategic Marketing
- Lead Generation
- Administering Social Media Accounts
- Media Buying
- Identifying Client Goals
- Direct Email Campaigns
- Project Oversight
Timeline
Director of Marketing
Legends – Wisconsin Athletics
06.2019 - Current
Media Coordinator
Hiebing
05.2018 - 06.2019
Features Writer
Ceremony Magazine
10.2016 - 12.2016
Sales Lead
Aeropostale
08.2012 - 05.2018
Bachelor of Science - Retail and Consumer Behavior
University of Wisconsin
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