Lexi Vogel

• Created social media content with consistent content and tone.
• Enhanced online engagement with the creation of compelling content for various platforms.
• Managed demo kits and shipment of marketing materials
• Conducted reference checks, background screening and other pre-employment checks to verify information on applicant's resume.
• Built strong relationships with internal and external candidates to ensure an excellent hiring experience.

• Created engaging content to keep social media channels updated and on brand.
• Developed captivating visual content using graphic design tools for enhanced aesthetic appeal across all channels.
• Boosted customer engagement through regular posting of relevant and interactive content on various social media platforms.
• Managed Facebook, Instagram and Tik Tok content to keep brand messages consistent.

· Building advertising campaigns on a specialty health information resource site, Healio.com.

· Work directly with pharmaceutical clients (Abbvie, Eli Lilly, Genentech) to execute launch of Oncology/Hematology campaigns, reporting various follower and audience metrics pertaining to site and/or campaign traffic and billing of services.

· Architect and make quality assurance checks to ensure sure monthly readiness of ad campaigns according to client contracts and individual target marketing.

· Conceive, write, and coordinate all campaign details and materials into ad server for initial delivery and make necessary adjustments throughout campaign.

· Maintain monthly reports of site traffic and utilization as well as metrics for purchased client campaign

· Maintained customer satisfaction with forward-thinking strategies resolving concerns with nationwide optometrists on diameter specifications and radius needs for contact lens customers.

· Developed community reputation through exceeding ratings in customer satisfaction surveys and strong client relationships. Maintained knowledge of all products, prices, shipment, policies, and availability of products to effectively service the customer.

· Worked with multiple computer programs each day to retrieve accurate information, Salesforce and Baan were regular tools used to administer solutions.

· Learned how to use tools: Twitter Analytics, Facebook Ads, Google AdWords, and Sprout Social. Utilized best practices for SEO. Researched digital trends to help keep strategies relevant to current consumer interests. Executed pre-planned strategic content schedules across different platforms.

· Evaluated search engine patterns and directed online keyword and content placement to optimize site exposure in search engines. Compiled web analytics like transaction volume and revenue, traffic mix, and click-through rates to understand current strategies and optimize search marketing approaches for IPTV.