LEXI WEBSTER
Charlotte,NC
Summary
Adaptable professional with a strong ability to build relationships, collaborate cross-functionally, and quickly learn new skills. Passionate about e-commerce, data-driven decision-making, and driving brand growth in the digital space. Experienced in digital marketing, market research, and customer engagement, with a proven track record of executing marketing strategies. Adept at using CRM and SaaS tools to track performance and improve customer experiences.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Associate Salesforce Consultant
The Hunley Group, LLC
02.2024 - Current
- Optimized reporting capabilities within the Salesforce platform by designing dashboards that provided actionable insights to support decision-making processes among clients'' leadership teams.
- Collaborated with stakeholders across 9+ full-cycle projects and 5 managed services projects, translating business needs into impactful Salesforce solutions following SCRUM methodology
- Ensured data integrity for a $2.5 mil project through efficient data migrations, cleansing, and ongoing acquisition maintenance processes
- Led over 6 training sessions, both administrator and end user training, and provided continuous support to ensure seamless Salesforce adoption and optimal utilization.
SpecSuccess Lead Generation Associate
The Hunley Group
07.2023 - 02.2024
- Supported our clients Sales Team by sorting through over 50-100 potential leads per day based on my customized report filters, and passed on the ones that qualified
- Utilized Salesforce to input crucial lead information such as organizational details, important relevant files, lead source, lead status, and lifecycle stage
Talent Management Consultant
Q2 Strategies
03.2022 - 09.2022
- Updated candidate profiles and statuses in our custom CRM; maintaining the talent pool database and ensuring data integrity and synchronization across multiple systems and platforms
- Developed strong relationships with key stakeholders at all organizational levels, fostering collaboration across departments.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Optimized website performance, resulting in improved search engine rankings and increased web traffic.
- Established measurement mechanisms using tools like Google Analytics to track the success of online marketing initiatives.
Organizational Psychology Intern
Q2 Strategies
02.2021 - 03.2022
- Conducted market research to identify target audiences and optimize marketing efforts.
- Enhanced social media engagement through regular posting and audience interaction.
- Introduced and implemented new CRM software to optimize sales and recruitment reporting functionalities, aligning with the company's goal to better track marketing and campaign coverage, and foster team cohesion and goal setting.
- Analyzed campaign performance data to identify areas for improvement and optimize future efforts.
Education
Bachelor of Arts - Psychology
Michigan State University
East Lansing, MI01.2022
Skills
- Reports & Dashboards
- Change Management
- Project Management
- Digital Marketing Strategy
- E-Commerce
- Agile & SCRUM Methodology
- Microsoft Office Suite
- Troubleshooting & Problem-Solving
- Social media expertise
- Presentation development
- Google analytics
- Campaign development
- CRM & SaaS tools
- Web design (Wix)
Certification
- Salesforce Certified Administrator (SCA)
- Marketing Foundations
Timeline
Associate Salesforce Consultant
The Hunley Group, LLC
02.2024 - Current
SpecSuccess Lead Generation Associate
The Hunley Group
07.2023 - 02.2024
Talent Management Consultant
Q2 Strategies
03.2022 - 09.2022
Organizational Psychology Intern
Q2 Strategies
02.2021 - 03.2022
Bachelor of Arts - Psychology
Michigan State University
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