Lexi Werner
Brooklyn
Summary
Results-oriented and accomplished advertising professional with solid understanding of the digital media industry and customer habits. Forward-thinking and resourceful with superior work ethic and good leadership, problem-solving and project management abilities.
Overview
9
9
years of professional experience
Work History
Digital Sales Director
Raptive
01.2023 - Current
- Spearhead the development of enterprise-level partnerships, resulting in expanded business opportunities and long-term revenue growth
- Successfully drive advertising revenue within key accounts across Pharma, Entertainment, Auto, and Tech, establishing a significant increase in direct revenue streams
- Achieve a notable increase in new business opportunities by proactively prospecting and leveraging a robust network of industry contacts, diversifying the client portfolio
- Surpassed my 2023 revenue goal within the first 8 months, exceeding the set target and demonstrating $1MM+ in net new business revenue for the company
- Lead impactful agency and client partner meetings, uncovering new opportunities and developing compelling proposals that align with client briefs and surpass expectations
- Ideate strategic solutions tailored to client needs and preferences
- Effectively communicate insights to clients, driving the development of unique and differentiated programs that enhance the overall value proposition
- Collaborate closely with internal teams, contributing to the setup, management, and optimization of programs to ensure seamless execution and client satisfaction
- Demonstrate exceptional communication skills, both written and oral, maintaining a high level of organization and attention to detail in all aspects of the role
- Apply creativity in developing innovative concepts for advertisers, consistently delivering strategic solutions that exceed advertiser goals
- Embrace a team-player mindset, thrive in a fast-paced, entrepreneurial environment, and make a positive contribution to the vibrant Raptive culture
Digital Account Executive
Dotdash Meredith
03.2019 - 01.2023
- Built agency and client relationships across all Dotdash Meredith properties to establish long-term business growth (worked across Video, Social Platforms, Custom Content, Data, Measurement & Research, Audio, Shopper, and Event)
- Identified and developed strategies to maximize revenue from existing accounts by penetrating new lines of business through first-to-market opportunities and new editorial coverage
- Exceeded FY quota by 160%
- Successfully prospected and developed new revenue streams from existing clients across all agency teams & platforms driving large-scale programs with annual renewals resulting in 125%+ growth YoY
- Explored creative approaches to RFIs/RFPs and developed pitch solutions that met client objectives while conceptualizing tactics that achieved net efficiency per campaign
Digital Client Services Manager
Meredith
04.2017 - 03.2019
- Supported digital sellers in developing sales strategies and packaging for all business from Dentsu and Horizon Media
- Developed all pre-sale strategies and bespoke client proposals
- Developed and executed strategic, digital-media recommendations based on clients’ needs
- Analyzed and reported digital campaign performance with focus on program optimization.
- Liaised internally with cross-functional teams including Integrated Marketing, Product and Online Sales staff to deliver best-in-class custom media solutions
- Major account categories included Finance, Pharma, Food, CPG, Home, Liquor, and Retail
- Leveraged existing relationships to help break new business; worked closely with sales counterparts and
agency contacts to create multiple large-scale programs that continued to be renewed YoY and grow - Responsibilities included campaign activation, delivery, client communication/satisfaction, renewals, and upselling
Associate, Integrated Publishing (Burberry)
Carat USA
11.2016 - 04.2017
- Planned and executed digital and print media activity across the Burberry portfolio, including leading negotiations with publishers, and developing and maintaining timelines for all projects
- Worked closely with senior team members to set digital program planning and negotiation strategies, and ensured constant communication between Carat Integrated Publishing, Strategy, and AdOps teams with the creative agency and client to align brand/team processes
Associate, Integrated Publishing (Pfizer, GreatCal
Carat USA
07.2015 - 11.2016
- Planned and executed digital and print media activity across 15+ brands on the Pfizer Consumer Health and
Pfizer DTC portfolios - Lead, trained and mentored a team of three direct reports on developing and executing strategic digital and
print media programs - Oversaw daily responsibilities to ensure the needs of clients were met in a timely and professional manner
- Motivated, guided, and supported team to exceed expectations and goals.
- Introduced and implemented new ways of working to increase efficiency across the portfolio
Assistant, Integrated Publishing (Pfizer)
Carat USA
06.2014 - 06.2015
- Supported Planners/Supervisor in all tasks required to plan, negotiate, and create tactical recommendations for clients
- Responsible for maintaining the organization of the account, clearing all billing discrepancies, managing print positioning reports and Insertion Order buying process with Publishing AdOps
Education
Bachelor of Arts - Journalism, Business Marketing
Indiana University Bloomington
Bloomington, IN05.2014
Skills
- Pre-sale research and prospecting
- Customer success & service
- Cross-functional project
- Management
- Marketing
- Digital media & advertising
- Verbal & written communication
- Revenue Growth
Timeline
Digital Sales Director
Raptive
01.2023 - Current
Digital Account Executive
Dotdash Meredith
03.2019 - 01.2023
Digital Client Services Manager
Meredith
04.2017 - 03.2019
Associate, Integrated Publishing (Burberry)
Carat USA
11.2016 - 04.2017
Associate, Integrated Publishing (Pfizer, GreatCal
Carat USA
07.2015 - 11.2016
Assistant, Integrated Publishing (Pfizer)
Carat USA
06.2014 - 06.2015
Bachelor of Arts - Journalism, Business Marketing
Indiana University Bloomington
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