Lexi Wilder
Oakland County
Summary
A creative and strategic marketing professional with a proven ability to design high-converting websites and develop innovative brand solutions. Experienced across corporate and freelance environments, I specialize in building dynamic brand ecosystems, enhancing communication systems, and crafting engaging digital experiences that drive measurable results. Skilled in leading B2B sales initiatives, managing retail operations, and fostering strong vendor relationships. Committed to continuous learning to stay at the forefront of marketing trends, digital strategy, and brand development.
Overview
8
8
years of professional experience
Work History
Marketing and Recruitment Manager
Valiant Fire Company
10.2024 - Current
- Led a full rebrand of the company, including a new logo, brand identity, website redesign, and updated marketing assets, modernizing the company image and increasing brand trust with clients and candidates.
- Built and executed a comprehensive marketing strategy across social media, digital advertising, and events marketing, resulting in higher engagement, lead generation, and brand visibility.
- Conducted phone interviews to assess applicants relevant knowledge, skills, experience and aptitudes.
- Customized wording of job profiles, social media techniques, and website subscriptions.
- Created and managed the company's first recruitment marketing pipeline, developing job ads, flyers, and multi-step hiring campaigns to attract skilled tradespeople and apprentices.
- Launched quarterly hiring events, successfully building a sustainable talent pipeline aligned with company growth goals and workforce development plans.
- Designed internal employee development frameworks, outlining certification paths (NICET, Certificate of Fitness, Blazemaster) and career progression to boost employee retention and internal promotion.
- Implemented marketing and recruitment analytics dashboards to track campaign performance, optimize lead conversion rates, and inform leadership decision-making.
- Organized community sponsorships and external learning events to increase brand presence locally and support trade workforce education initiatives.
- Strengthened B2B marketing efforts by aligning digital assets, service positioning, and outreach materials with industry-specific client needs.
- Developed strategic workforce models to balance entry-level trainee recruitment with leadership development, supporting long-term company scalability.
Marketing Assistant (Freelance/Contract)
DVINE Cookies
01.2023 - 10.2024
- I was directly hired by the CEO and key stakeholders to support the company's rebranding and new corporate gifting strategy through successful B2B marketing campaigns.
- Played a key role in crafting cost-effective offers and proposals for major retailers like Harry & David, ensuring alignment with the subscription-based pricing model.
- My contributions included developing and designing impactful marketing materials-such as sales letters and email pitches-and managing food product photography to enhance brand visibility.
- I oversaw the project from inception to launch, successfully achieving conversion targets for our portfolio of major retailers.
Marketing and Sales Developer
Staxto Sweden
12.2023 - 08.2024
- I lead the acquisition life cycle from start to finish, creating strategies for Nordic companies entering the US market with metric-based criteria for target companies.
- I conduct in-depth lead generation research using Apollo.io, Statista, and Google Trends, and created and maintained/updated comprehensive, metadata-enhanced Excel spreadsheets to optimize lead management and iterative processes.
- I built landing page profiles for employees and sales teams using Microsoft Power Apps and manage budget allocation for essential marketing tools, including phones, websites, and Ads.
- I maintain close communication with key stakeholders such as investors, CEOs, and Sales Directors, and emphasize my experience with AI and biotech companies in my portfolio.
Digital Marketing Strategist
Vallexa
09.2021 - 09.2023
- After leaving the company, in September 2021-Jan 2022, I was rehired under a similar contract from in December of 2022 that lasted until September 2023 with more emphasis on leading over 10 web design projects to provide expert technical support, ensuring the optimal functionality of digital systems and promptly resolving end-user issues.
- During my contract duration, I implemented strategic digital marketing initiatives utilizing Google AdWords, Google Analytics, and Bing Ads to enhance digital marketing objectives that resulted in a 12% increase in organic web traffic and a boost in user sign-ups.
- I managed and optimized the firm's blog and website, maintaining a consistent and engaging online presence.
- Additionally, I delegated tasks to designers effectively, ensuring timely completion of digital projects.
- I also collaborated with software companies to oversee IoT infrastructure, negotiate contracts, conduct training, and implement systems for accurate tracking of employee task time, contributing to efficient project management and resource allocation.
Marketing Coordinator
Quality Roots
03.2022 - 11.2022
- Managed and coordinated the company's WordPress site and social media, keeping content up-to-date with marketing strategies and collaborating with the design team on branding and rebranding efforts.
- Worked with operations to optimize inventory and sales through strategic deals and visual displays, while also coordinating media for in-store events and developing media kits.
- Worked with Creative Director on print and marketing for all retail locations, ensuring brand consistency and stable inventory.
- Engaged with partners and used tools like Google Workspace and Hootsuite for digital marketing, created aligned marketing materials, and held staff meetings to discuss promotions.
- Developed S.O.Ps, training materials, and resources for internal communication and staff training.
- Monitored email and SMS marketing performance, conducting A/B testing and making data-driven adjustments to optimize campaigns.
Bookkeeper/Office Assistant
Rolar Property Maintenance
10.2017 - 12.2019
- Managed accounts payable and receivable processes, accurately recording and processing invoices, payments, and expenses using QuickBooks Inuit and MS Excel.
- I collaborated closely with cross-functional teams to manage scheduling and logistics, ensuring prompt and satisfactory delivery of property maintenance services to over 75 high ticket clients, including CVS, major hospitals, state municipal centers, etc.
- I was responsible for recording all fuel expenses for over 20 trucks by collecting data from warehouse machinery, calculating truck mileage and fuel usage, and inputting data into MS Excel for detailed financial analysis.
- Was head of daily office operations, from phone management to appointment scheduling, ordering supplies, etc...
Education
Oakland Community College
08.2025
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Specs Howard School of Media Arts
11.2014
Skills
- Web Design
- Graphic Design
- Marketing
- Project Management
- Communications
- Advertising
- Social Media Management
- Cross-functional coordination
- Performance metrics analysis
- Contract negotiation skills
- Cross-functional collaboration
Extra-Curricular Activities
Communications Committee Co-Chair, Detroit People's Food Co-op, 08/01/21, Present
Timeline
Marketing and Recruitment Manager
Valiant Fire Company
10.2024 - Current
Marketing and Sales Developer
Staxto Sweden
12.2023 - 08.2024
Marketing Assistant (Freelance/Contract)
DVINE Cookies
01.2023 - 10.2024
Marketing Coordinator
Quality Roots
03.2022 - 11.2022
Digital Marketing Strategist
Vallexa
09.2021 - 09.2023
Bookkeeper/Office Assistant
Rolar Property Maintenance
10.2017 - 12.2019
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Specs Howard School of Media Arts
Oakland Community College
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