Lexie Engdahl
Summary
Social Media Coordinator with an outgoing personality and great background in cultivating positive online presences across multiple social platforms. Coordinates well with communications team and marketing group to meet objectives. Expert in managing profiles on social media platforms like TikTok, Twitter (X), and Instagram. Successful in expanding online presence through personalized interactions with followers while maintaining company authenticity and supporting client initiatives.
Overview
4
4
years of professional experience
Work History
Social Media Coordinator
Culture Kings
02.2023 - Current
- Research and produce consistent content from concept to launch via TikTok and Instagram to promote growth of target audience and increase customer engagement through social media
- Manage social media accounts to generate interest for existing and upcoming product releases, celebrity in-store appearances, and events such as Rolling Loud Music Festival
- Assist with in-store athlete and celebrity appearances in real time by building rapport with individuals and creating content that is eye-catching yet organic to remain true to the nature of the brand
- Brainstorm, organize, and produce behind the scenes content for products, major events, model shoots, etc.
Model Marketing Cocktail Waitress
Daylight Beach Club
03.2022 - Current
- Promoted the venue via social media and successfully increased reach, product sales, and built strong rapport with frequent clients to cultivate guest loyalty.
- Established personal online presence on social media platforms that coincide with the brand and reflects them well
- Organized and attended industry events for talent and client promotion.
Social Media Marketing Manager
Rebel Media Group, RMG
04.2021 - 05.2022
- Consulted with clients about their vision and goals for their social media platforms
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
Development Coordinator
The Public Education Foundation
08.2019 - 07.2020
- Partnered with business teams and IT personnel to align project goals with business strategy and define project milestones.
- Created nonprofit organizations social media platforms from scratch
- Created brochures, invitations, cards and other event and marketing materials.
Education
B.A. - Journalism And Media Studies
University of Nevada, Las Vegas
Las Vegas05.2022
Skills
- Extensive use of CapCut, TikTok, and Premiere Pro
- Outgoing and extroverted
- Digital Marketing
- Content Development
- Brand Promotion
- Website Creation
- Problem solving abilities
- Punctual
- Confident, effective communicator (written and verbal)
Timeline
Social Media Coordinator
Culture Kings
02.2023 - Current
Model Marketing Cocktail Waitress
Daylight Beach Club
03.2022 - Current
Social Media Marketing Manager
Rebel Media Group, RMG
04.2021 - 05.2022
Development Coordinator
The Public Education Foundation
08.2019 - 07.2020
B.A. - Journalism And Media Studies
University of Nevada, Las Vegas
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