Lexie Foster
Atlanta,US
Summary
Senior-level social media Account Manager with 7+ years of experience with the e-commerce, B2C, and beauty industry. Proven track record of managing high-profile clients and delivering exceptional results. Skilled in leading junior teammates, client relationship building, and building full-funnel marketing strategies. Expertise in implementing paid media campaigns, creator and influencer briefing, content creation, and management. A dynamic leader with a strong ability to drive engagement and achieve business objectives.
Overview
8
8
years of professional experience
Work History
SENIOR ACCOUNT MANAGER | POD LEADER
Acadia
10.2021 - Current
- Cultivated and nurtured strong, long-term relationships with top-tier, priority clients
- Managed over $90K in revenue and contributed over $80k in personal healthy growth to my company
- Developed and executed full-funnel digital social media strategies
- Built custom in-depth monthly, quarterly, and yearly wrap reports for clients to review benchmarks and KPI tracking
- Help create, brief, and manage a full content creator program to curate content for e-commerce and beauty clients
- Managed a team of junior account managers, helping them reach their personal goals and business needs including retention and healthy growth goals
- Led social campaigns and projects from beginning to end while overseeing a full team of strategists
- Traveled across the country to visit clients and maintain healthy relationhips
ACCOUNT MANAGER
Lyfe Marketing
05.2018 - 10.2021
- Managed a wide range of small business clients from e-commerce to DTC for a start-up marketing agency
- Portfolio of $60k in revenue at any given month with the highest retention rate on my team
- Created, strategized, and executed social media strategies
- Created, managed, and optimized paid social campaigns on Meta and Google
- Contributed to sales goals by joining pitch meetings with prospects to help sell services and educate businesses on social media
- Built custom reports monthly, directly reporting to clients to discuss KPI tracking, optimizations, and more
SALES ASSOCIATE
RevLocal Marketing
01.2017 - 05.2018
- Performed door-to-door prospecting in the west Atlanta area for businesses in need of local marketing services
- Hit company goals of garnering 20 new prospects per week and booking 10 sales appointments
- Scheduled sales pitches, and performed audits for businesses to evaluate their current social media presence
- Help close deals by building strategic recommendations for businesses in need of local search and paid services
- Maintained relationships with clients through monthly in-person reporting meetings
- Contributed to company sales goals monthly
Education
BACHELOR OF SCIENCE (B.S.) - COMMUNICATIONS
Kennesaw State University
Kennesaw, GA12.2017
Skills
- Proficient in all social media platforms including Meta, TikTok and YouTube
- Content community management
- Team player account leader
- Management of 100k in business revenue at once
- Proven record of social media growth on clients accounts
- Social media strategies
- Influencer marketing, management and briefing
- Client relationship building
References
References available upon request
Timeline
SENIOR ACCOUNT MANAGER | POD LEADER
Acadia
10.2021 - Current
ACCOUNT MANAGER
Lyfe Marketing
05.2018 - 10.2021
SALES ASSOCIATE
RevLocal Marketing
01.2017 - 05.2018
BACHELOR OF SCIENCE (B.S.) - COMMUNICATIONS
Kennesaw State University
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