Lexie Lana Sparrow
New York,NY
Summary
Dynamic and results-oriented public relations specialist dedicated to building and sustaining distinctive brand identities. Expertise in cultivating positive media relations through impactful communication and efficient client management. Leveraging a background in agency and administrative roles, I excel at driving successful collaboration between internal and external teams to achieve strategic goals.
Overview
8
8
years of professional experience
Work History
Brand Director
Mona Creative
01.2024 - 10.2024
- Established robust programming and culinary experiences for chefs to promote cookbooks, restaurants, and brands while connecting with local and national media
- Secured impactful earned media opportunities to build brand awareness for restaurants, high-profile chefs, and CPG products through interviews, product sampling, mailers, and more.
- Built relationships with media contacts by pitching and informing reporters of product launches, brand news, partnerships, and cultural moments. Also, proactively networked to further establish relationships.
- Maintained databases, tracking systems, and tools while updating account reports, conducting research, and coordinating schedules across teams.
- Demonstrate adept leadership and strategic prowess to foster a dynamic and cohesive team environment while driving successful campaigns and client relationships.
- Work in partnership with the marketing team to execute and promote on-site activations and events.
Brand Manager
Mona Creative
10.2022 - 01.2024
- Developed and executed integrated marketing campaigns, boosting brand visibility and customer loyalty.
- Collaborated with cross-functional teams on product launches, ensuring alignment with brand strategy.
- Conducted market research to inform product development and marketing strategies.
- Managed social media content and engagement, increasing follower interaction and event traffic.
- Coordinated promotional events and activations, enhancing brand presence and attendee experience.
- Analyzed performance metrics to optimize campaigns, consistently achieving key performance indicators.
Brand Coordinator
Mona Creative
12.2021 - 10.2022
- Aided in developing marketing materials to enhance brand awareness.
- Organized events and promotions to drive consumer engagement.
- Conducted competitor analysis to support strategic planning.
- Assisted in managing social media campaigns to grow audience reach.
- Updated and maintained brand documentation and asset libraries.
- Collaborated with teams to ensure timely project execution.
McGuireWoods LLP
05.2018 - 12.2021
- Supported attorneys with detailed billing production and reviewed for errors for final billing.
- Organized tracking systems, in order to ensure invoices and reporting, are delivered in a timely manner.
- Fielded inquiries from client claim representatives and collections analysts. Provided cross communication with various departments and external clients to provide excellent customer service.
- Provided cross-communication with various departments and external clients to provide excellent customer service.
Client Based Billing Specialist
Morrison Mahoney LLP
07.2016 - 04.2018
- Succeeded in raising more than $42.5K annual fund for Occidental College
- Spearheaded planning and implementation of outreach efforts with alumni to secure donations for Occidental College annual fund
- Aided in different donor research for gift giving opportunities and efficiently lead team members to achieve collective goals
Education
Bachelor of Arts - History, Sociology
Occidental College
Los Angeles05-2016
Skills
- Google Suite
- Muckrack
- Zoom
- Canva
- Microsoft Office Suite
- Snapchat
- YouTube
- TikTok
- Elite Enterprise Elite 3E
References
available upon request
Timeline
Brand Director
Mona Creative
01.2024 - 10.2024
Brand Manager
Mona Creative
10.2022 - 01.2024
Brand Coordinator
Mona Creative
12.2021 - 10.2022
McGuireWoods LLP
05.2018 - 12.2021
Client Based Billing Specialist
Morrison Mahoney LLP
07.2016 - 04.2018
Bachelor of Arts - History, Sociology
Occidental College
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