Summary
Overview
Work History
Education
Skills
Timeline
Generic

Lexi Trainer

Eagle River,AK

Summary

Conscientious professional with robust experience in strategic communications and community outreach. Expertise advocating for social and healthy well-being of individuals and families. Strong communication and management skills and committed to contributing to the wellness of the Alaskan community.

Overview

14
14
years of professional experience

Work History

Principal Consultant

Yaaruin Consulting
06.2022 - Current
  • Panelist at multiple events to include the Anchorage Leadership Conference, Indigenous Peoples Set Up Shop. Guest on The Beacon Way podcast and featured speaker at the Calista Education fundraiser. Author of The Hunt, published in Forum Magazine's summer 2023 edition.
  • Collaborated with 15+ clients from concept through final delivery of product or service.
  • Created and managed social media campaigns to increase brand engagement resulting in a 1,000%+ increase in reach across all platforms.
  • Coordinated with media teams to develop high-quality digital assets for Travel Alaska, Visit Anchorage, the National Park Service and more.
  • Delegated new client processes to improve organizational culture, optimize procedures for higher efficiency and help clients evolve and grow.
  • Developed complete strategic communications plans for multiple clients.
  • Consulted with clients on campaigns geared towards Indigenous communities to ensure campaigns were respectful and impactful.
  • Performed analyses to gather data for operational and forecast client needs.

Public Safety and Operations Consultant

Katmai Solutions
02.2023 - Current
  • Built and strengthened relationships to ensure clients could manage effective planning and implementation of emergency response strategies.
  • Utilized comprehensive risk analysis to identify, assess and manage client risks.
  • Applied for federal funding for emergency-management-related needs on behalf of clients.
  • Served as the Tribal Seat for the Alaska Emergency Management Association Board of Directors.
  • Wrote and submitted multiple RFPs

Senior Public Relations Specialist

Cook Inlet Tribal Council
10.2021 - 02.2023
  • Coordinated 15+ press releases and coordinated dozens of press inquiries.
  • Developed brand media relations strategies that bolstered community awareness and knowledge on behalf of CITC and it's subsidiaries to include Get Out the Native Vote, Native Youth Olympics, Alaska Native Justice Center, the Fab Lab, and the video game Never Alone.
  • Developed and implemented internal communications strategies that improved cultural pride such as Regalia Day and We Are CITC.
  • Spearheaded implementation of Canva and improved use of project management software Monday.com to increase output of graphic design projects by over 500%.
  • Led communications initiatives realizing creation of outreach materials, internal messaging, and reporting documents that adhered to recently released branding guidelines while creating methods of collaboration that increased output tenfold while also ensuring quality results.

Early Career

Various
06.2009 - 10.2020

Northwest Strategies | Marketing Account Executive:

  • Managed 10+ clients and at least 6 concurrent clients across Alaska with annual budgets ranging from $10K-$250K
  • Directed and produced multiple client projects involving videography and photography in remote settings.
  • Mentored junior account executives and led additional projects as needed.
  • Led ANTHC's Small Changes healthy lifestyle campaign to include videography/photography, graphic development, website layout etc

Alaska Native Tribal Health Consortium | Tribal Health Liaison:

Hand-picked by the C-Suite as the COVID-19 Tribal Health Liaison. I co-led development of more than 20 COVID-19 plans.

  • Designed and implemented 120+ testing sites/processes, including mapping and Hazmat handling, shipping of over 10M products such as vaccines (time-sensitive shelf life), personal protective equipment, and more to rural Alaska.
  • Hosted and led weekly update meetings on behalf of the C-Suite with 120+ attendees around Alaska.
  • Served 500K+ residents, including 150K Alaska Native people, through the federally reimbursed multimillion dollar project.
  • Worked with tribal health organizations and communities to develop regional and facility emergency plans.

Municipality of Anchorage | Emergency Manager: Public Information and Operations

Hand-picked by the Director of Emergency Management and the Mayor for the role.

  • Served as primary point of contact and Public Information Officer for 400+ local, state, and federal agencies.
  • Developed and delivered 10+ hazardous incident training/exercise events for municipal emergency responders.
  • Cook Inlet Earthquake: Acted as lead public information officer and emergency operations coordinator of 180+ partners. Supported daily press conferences for the Mayor, Police Chief, Fire Chief, and City Manager. Reached 1.8 million people worldwide informing people about earthquake impacts, available resources, accessing FEMA funding.

Anchorage Police Department | Records Clerk/Vice Clerk/Field Training Officer

  • Partnered with the VICE unit to coordinate, implement, and report on 30+ undercover operations.
  • Led/managed a team of 20+ clerks by developing and providing training to incoming/tenured clerks on relevant software/process updates.

Education

Bachelor of Arts - Strategic Communications

University of Alaska Anchorage

Master of Arts - Emergency Management

Arizona State University

Skills

  • Internal Communications
  • Strategic Development
  • Creative Strategies
  • Crisis Communications
  • Public Relations/Public Information
  • Community Engagement
  • DEI and Accessibility Initiatives
  • Administrative Leadership
  • Cultural Awareness
  • Flexible and Adaptable

Timeline

Public Safety and Operations Consultant

Katmai Solutions
02.2023 - Current

Principal Consultant

Yaaruin Consulting
06.2022 - Current

Senior Public Relations Specialist

Cook Inlet Tribal Council
10.2021 - 02.2023

Early Career

Various
06.2009 - 10.2020

Bachelor of Arts - Strategic Communications

University of Alaska Anchorage

Master of Arts - Emergency Management

Arizona State University
Lexi Trainer