Leyang Sun

• Designed and executed content strategies for a personal Instagram account focused on homemade desserts, attracting an engaged audience.
• Produced high-quality photos and videos showcasing original dessert creations, leveraging TikTok and Xiaohongshu trends to boost visibility.
• Engaged with followers through storytelling and visual content, building a loyal and interactive community.

• Assisted in creating written, video, and image content for marketing channels.
• Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
• Researched interesting and relevant content to capture interest and improve site traffic.
• Researched competitor trends and interpreted findings to report conclusions to supervisors.

• Increased client satisfaction by effectively addressing and resolving account-related issues.
• Analyzed weekly operational data to enhance customer engagement strategies.
• Maintained product data and ensured actionable insights for marketing teams.

- Analyzed consumer behavior and market trends in the context of AI-driven green finance policies

- Conducted data collection, cleaning, and visualization to support insights into customer preferences and market gaps

- Developed causal inference models, including Difference-in-Differences (DiD) and Propensity Score Matching (PSM), to evaluate

the impact of green finance policies on consumer investment decisions and behaviors