LEYLA ALAHMAD

Coordinated bi-monthly marketing-studio meetings across 7 offices/studios. Kept organized tracking documents detailing assignments, in-progress work and ensuring completed project milestones. Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals. Coordinated with Senior Digital Graphic Specialist to develop Instagram posts and website updates.

Key Accomplishments:

• Coordinated survey submittals for architectural listings for National and Regional publications such as Building Design + Construction, Architectural Record, and regional business journals across 6 offices facilitating high company rankings across multiple publications.
• Created project sheets for proposals and marketing materials to include photo selection, project sheet layout and copy.
• Served as resource for guiding new team members as acclimate to company environment.
• Managed several tasks simultaneously and served as general support for team as department underwent multiple changes in leadership and staff.

Assembled over 50 National and Regional award submittal packages for entry into multiple award programs annually. Managed team calendars and scheduled events for multiple staff members. Created press releases and announcements for award wins. Assisted with gathering materials for proposals and replies to RFPs and RFQs. Wrote project descriptions for brochure sheets to be included in firm proposals and on company website.

Key Accomplishments:

• Maintained database of top projects throughout year resulting in strong award submittals and wins for company.
• Updated company website with award wins and coordinated with team members updating all marketing collateral to reflect new accolades and firm accomplishments.
• Proofread marketing documentation to check for spelling, grammar and syntax errors including company publication printed twice annually.
• Maintained complete database of files, contacts and project materials aiding in sustaining organization of marketing department.
• Answered general marketing department inquiries by email, phone and mail responding to multiple requests in timely manner.

Worked closely with National Marketing Director and Business Development on planning trade shows and vendor fairs for clients, partners, and firms top leadership to attend. Managed the firms client contact list ensuring list is current. Maintained and reconciled the marketing budget on a monthly basis.

Key Accomplishments:

• Coordinated over 10 National conferences simultaneously across 7 offices/studios increasing firms presence at relevant industry events.
• Planned successful client engagement events at relevant trade shows and conferences creating business development opportunities and growth for firm.
• Secured company sponsorships with associations including- NAHB, ULI, ICSC, PCBC and all BIA Regional chapters increasing firms presence and support of industry partners.
• Worked closely with marketing team creating and maintaining marketing materials for presentations and client meetings.
• Developed marketing presentations for firm leaders speaking engagements.

Engaged in collaboration with top leadership and multidisciplinary teams to develop best practices and innovative marketing strategies for branding and media positioning. Created and executed novel sales tools, RFPs and RFQs cost effectively and per client specifications. Coordinated product development through all stages with top management and vendors to deliver materials in timely manner. Generated new clients and cultivated relationships with key community partners for retention and business growth. Supervised marketing efforts including electronic media, public relations and advertisement. Represented company in corporate events, industry related trade shows, marketing conferences and seminars

Key Accomplishments:

• Achieved high number of media advisories targeted for internal as well as external event announcements for public relations and marketing efforts
• Enhanced webpage traffic through development and execution of novel social media marketing plans
• Generated more market share through implementation of innovative marketing schemes.

Collaborated directly with company owner in development of marketing and sales strategies.

Key Accomplishments:

• Grew business clientele through assessment of specific needs and successful resolution of challenges.
• Drove company revenue growth through creation and execution of targeted marketing plans through multiple media outlets including social media, networking events and advertisement in well-known bridal industry publications.