Leyna Farnham
Los Angeles,CA
Summary
Results-oriented professional with experience as an Executive Assistant and in sales, skilled in managing schedules and coordinating complex projects. Delivers effective communication and builds strong client and team relationships to enhance operational efficiency. Demonstrates adaptability and attention to detail while driving business growth.
Overview
4
4
years of post-secondary education
6
6
years of professional experience
Work History
Associate
NewGen Advisory
Westlake Village
11.2024 - 05.2025
- Executed high-volume cold calls to generate leads and foster client relationships, increasing potential sales.
- Built relationships with hotel owners and investors to generate leads.
- Assisted in negotiations and guided clients through the sales process.
- Developed professional marketing materials that effectively showcased property features, attracting more potential buyers.
- Conducted market research to identify buyers and investment opportunities, enhancing lead generation efforts.
Executive And Administrative Assistant
NewGen Advisory
Westlake Village
06.2022 - 11.2024
- Manage CEO's calendar, travel, and high-priority meetings with investors, hotel owners, and brokers.
- Drafted and proofread contracts, NDAs, and deal correspondence to ensure accuracy and compliance.
- Served as the first point of contact for key stakeholders, responding on behalf of the CEO.
- Coordinate the CEO's participation in hotel investment conferences and networking events.
- Maintained relationships with hotel operators, developers, and lenders through effective follow-ups and introductions.
- Ensure all confidential deal information is properly secured and organized.
- Research and compile financial performance data of target hotels, including P&L statements, feasibility studies, and revenue projections.
- Managed social media and weekly marketing blasts by drafting and scheduling LinkedIn posts, email campaigns, and market updates, tracking engagement to optimize content strategy.
Sales Associate
Vector Marketing
Los Angeles
07.2019 - 01.2020
- Scheduled appointments, conducted product demonstrations, entered orders, generated referrals, and provided weekly sales reports to track progress.
- Developed and implemented sales strategies with customers.
- Resolved customer issues quickly to recapture the customers loyalty and maintain the sale.
- Conducted cold calls to reach potential customers and introduce product offerings.
- Cold called prospective customers.
- Sold various kitchenware and other appliances.
- Resolved customer issues promptly to regain loyalty and ensure completion of sales.
- Engaged customers and fostered connections to encourage repeat business and enhance customer relationships.
Education
Highschool Diploma -
Torrance High School
Torrance, CA 09.2016 - 06.2020
Skills
- Lead generation
- Customer relationship management
- Contract drafting
- Document preparation
- Information confidentiality
- Schedule management
- Office administration
- Digital content strategy
- Time management
- Attention to detail
- Effective communication
- Strong communicator
Timeline
Associate
NewGen Advisory
11.2024 - 05.2025
Executive And Administrative Assistant
NewGen Advisory
06.2022 - 11.2024
Sales Associate
Vector Marketing
07.2019 - 01.2020
Highschool Diploma -
Torrance High School
09.2016 - 06.2020