Lauren Hanley
Duxbury,MA
Summary
Social-first, creative, and analytically driven Social Media Manager with a proven track record at OutSystems and Pegasystems. I specialize in building smart, engaging B2B strategies that balance creativity with performance, using real data to refine and scale impact. Passionate about making brands feel human, relevant, and impossible to ignore on social.
Overview
7
7
years of professional experience
Work History
Social Media Manager
OutSystems
Boston, MA
05.2025 - Current
- Own and drive OutSystems’ global social media strategy as a team of one, with a focus on LinkedIn, YouTube, and Instagram as core growth channels — spanning content strategy, execution, social listening, reporting, employee advocacy, and executive social
- Develop and manage content that showcases OutSystems’ product innovation, customer success stories, and market positioning
- Partner cross-functionally with Brand, Demand Gen, Product Marketing, People, Developer Relations, and Customer Marketing to amplify campaigns and maximize impact across key moments
- Build and scale employee advocacy through EveryoneSocial, curating and publishing daily content, empowering employees to share and engage on social
- Support executive social presence by developing prewritten, on-brand content aligned to key business moments and personal milestones
- Own social listening strategy using Sprout Social to monitor brand perception, competitive trends, and community sentiment
- Track and analyze performance across channels, using data-driven insights to continuously optimize content strategy, formats, and cadence
Senior Social Media Specialist
Pegasystems
Boston, MA
03.2023 - 05.2025
- Led organic social strategy and execution for comprehensive campaign ideation, creation, and implementation across corporate channels
- Managed social editorial calendar, integrating content from brand marketing, PR, employer branding, product development, community, ABM, and partner marketing
- Oversaw all social media operations including publishing, reporting, content organization, account security, and password management
Social Media Specialist
Pegasystems
Boston, MA
03.2020 - 02.2023
- Oversaw community management and social listening initiatives, monitoring inquiries via Sprout Social
- Managed corporate YouTube and Vimeo accounts, supporting brand promotion and event content
- Contributed to persona development for C-suite executives, enhancing targeted communication strategies
Social Media Associate
Pegasystems
Boston, MA
03.2019 - 02.2020
- Owned internal ticketing system, serving as liaison between stakeholders and creative team for social asset delivery
- Managed comprehensive content management process, including uploading, tagging, and publishing across Pega's social media channels
Education
B.S. - Hospitality Management
University of Central Florida
01-2018
Skills
- B2B Social Strategy
- Sprout Social
- Sprinklr
- Hootsuite
- Dynamic Signal
- EveryoneSocial
- PowerBI
- Google Analytics
- Marketing Operations
- Analytics & Reporting
- Copywriting & Copyediting
- Communication & Collaboration
Timeline
Social Media Manager
OutSystems
05.2025 - Current
Senior Social Media Specialist
Pegasystems
03.2023 - 05.2025
Social Media Specialist
Pegasystems
03.2020 - 02.2023
Social Media Associate
Pegasystems
03.2019 - 02.2020
B.S. - Hospitality Management
University of Central Florida