I have been engaged in the Internet industry for many years, specializing in Internet market operation and planning, market data analysis, new product research.
Overview
8
8
years of professional experience
Work History
Marketing Research Analyst
PRINCE HUANYU USA GROUP INC.
01.2024 - Current
Conducted market research to identify customer preferences and needs.
Evaluated existing market conditions, industry trends, and potential opportunities for business growth.
Assisted in the development of marketing strategies based on research results.
Researched current best practices within the industry for benchmarking purposes.
Prepared detailed reports of findings by summarizing data and creating visuals.
Sale Manage
TOPLEO TECHNOLOGY CO., Ltd.
05.2020 - 06.2023
Created monthly reports for senior management summarizing operational performance metrics.
Coached, mentored and trained team members in order to improve their job performance.
Conducted regular meetings with staff to discuss progress and identify areas of improvement.
Monitored budgets and expenditures to ensure cost-effectiveness while maintaining quality standards.
Assessed team member's skillsets and assigned tasks accordingly for optimal efficiency.
Developed annual goals for each department based on market trends and competitor analysis.
Managed vendor relationships by negotiating contracts and ensuring timely delivery of goods and services.
Monitored staff performance and addressed issues.
Development Manager
Guangdong Province Ruixun Network Technology Co., Ltd.
08.2016 - 09.2018
Developed and implemented strategies for software development process improvement.
Managed a team of software developers to ensure timely delivery of projects.
Designed, documented and maintained application architecture.
Monitored progress against project milestones and deadlines.
Created detailed documentation outlining system design specifications, database models, user interfaces, test plans and other related documents.
Determined necessary resources needed to complete tasks efficiently and effectively.
Education
MBA - Project Management
University of Greenwich
Old Royal Naval College, Park Row, London SE10 9LS
07-2007
BBA - International Business Management
YUNNAN UNIVERSITY OF FINANCE AND ECONOMICS
NO.237, LONG QUAN ROAD, KUNMING, YUNNAN, CHINA
07-2004
Skills
Coding skill: SQLite, mysql, python, c, web grab, date analysis
Seo Activities
Research And Trend Analysis
Digital Advertising
Campaign Planning
Campaign Performance Tracking
Product Development
Workflow Management
Information Systems Development
Market Analysis
Market Trends Understanding
Marketing Planning
Industry Trend Analysis
Business Development
Languages
English
Professional
Chinese (Mandarin)
Native/ Bilingual
Timeline
Marketing Research Analyst
PRINCE HUANYU USA GROUP INC.
01.2024 - Current
Sale Manage
TOPLEO TECHNOLOGY CO., Ltd.
05.2020 - 06.2023
Development Manager
Guangdong Province Ruixun Network Technology Co., Ltd.