Li Xinshuo

Results-driven marketing strategist with 3+ years of experience in automotive integrated campaigns. Specializing in EV product whole lifecycle communication, user insights research, and social media operations. Demonstrated success in leading viral campaigns, with one campaign receiving over 24.16 million topic views. Recognized as the 2024 'Value Star' of NIO Brand & Communications Department, achieving a top 0.4% selection rate.

• ET5 Winter Battery Swap Campaign: Capitalized on NIO's 9919 battery swap network expansion to position ET5 as "The Warmer Winter EV Choice". Developed the viral campaign #ET5ThreeMinuteWarmth on Douyin as the primary communication platform, orchestrating KOL collaborations and vertical media partnerships to reinforce ET5's positioning as "The Ideal First EV Purchase". Partnered with 5 influencers to generate 13M+ impressions and 490K+ engagements.
• ET5T Winter Campaign TVC Creation: Delivered winter-themed official assets within a compressed 15-day timeline to support cross-model winter scenario marketing needs. Featured national snowboard team athlete as model and pioneered Photo Blog format for enhanced social engagement. Produced 30+ premium images and 1 Plog video with VO script highlighting product differentiators, achieving 430K+ views and 6K+ interactions while effectively differentiating ET5T as "The Playful EV for Adventurous Spirits" against competing models' winter campaigns.