Lia Green
Dallas,United States
Summary
With over 12 years of experience in management positions across four continents, I am a highly adaptable, creative, and fast-learning professional with a proven track record in marketing and project management. My diverse background has enabled me to thrive in various work environments, demonstrating strong solution-oriented, curious, and responsible traits while consistently maintaining the highest levels of organization. As an individual who takes pride in always seeking out new challenges and knowledge, I am well-equipped to make a significant contribution to any team or project. In my spare time, I like to read high-fantasy fiction, write stories, run, paint and travel.
Overview
14
14
years of professional experience
Work History
General Manager
DIK International Limited
11.2015 - Current
- Demonstrated exceptional leadership skills in spearheading cross-functional teams, resulting in improved efficiency and amplified profitability (7-10% revenue increase yearly) across the multi-brand company and its subsidiaries
- Directed various Government and private projects, assuming overall responsibility for their seamless execution, overseeing from 10 to 300 people on each project
- Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
- Conducted comprehensive evaluations and estimations to optimize operational and financial performance, while managing million-dollar budgets
- Tracked and reported on projects' performance, using Project plans, KPI, OKR, and other tools, providing valuable insights for decision-making and improvement
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Formulated policies and procedures to streamline operations.
- Spearheaded marketing projects and provided strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives.
- Exhibited proficient stakeholder management, fostering robust relationships with key stakeholders including different Ministries, GE, Nigerian Ports Authority, hotels, and many others
- Orchestrated recruitment and training initiatives for new employees, fostering a talented and dynamic workforce
- Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Skillfully coordinated meetings and events, optimizing time management and ensuring seamless execution
- Spearheaded diverse departments, successfully negotiating new partnerships and projects to augment organizational growth.
- Analyzed market trends and competitor activities to create competitive advantages.
Marketing and Project Manager
DIK International Limited
11.2013 - 11.2015
- Played a pivotal role in cultivating strategic partnerships and fostering key business relationships
- Streamlined project processes by implementing Agile methodologies, resulting in increased efficiency and reduced costs.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Managed risk assessments and implemented mitigation strategies to minimize potential issues during project execution.
- Negotiated contracts with vendors and suppliers, securing quality materials at competitive prices for efficient use of resources.
- Monitored progress against established goals, adjusting schedules and resources as needed to keep projects on track.
- Conducted extensive market research to identify and capitalize on new opportunities, subsequently implementing innovative marketing strategies
- Collaborated closely with cross-functional teams, including product development and branding, resulting in the re-design of Company's websites, social media growth, and creation of Blog and Wikipedia pages
- Enhanced overall project success by conducting thorough post-project evaluations and incorporating lessons learned into future efforts.
- Facilitated change management processes within organizations by effectively communicating benefits of new systems or processes being introduced during projects.
- Effectively managed scope creep by establishing clear boundaries on requested changes while keeping projects aligned with original objectives and budgets.
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Planned, designed, and scheduled phases for large projects.
- Monitored project performance to identify areas of improvement and make adjustments.
- Provided detailed project status updates to stakeholders and executive management.
- Met project deadlines without sacrificing build quality or workplace safety.
- Skillfully managed the marketing budget and conducted in-depth analyses to gauge the effectiveness of marketing strategies
- Demonstrated expertise in social media management, harnessing digital platforms to drive brand awareness and engagement
- Promoted to General Manager.
Event and Marketing Supervisor
Resava Restaurants and Bars
01.2010 - 10.2013
- Led the charge in driving event and marketing strategies, with a focus on identifying key events, coordinating internal teams, and ensuring seamless pre- and post-event communication
- Orchestrated event attendance, collaborating closely with managers to organize and allocate staff resources
- Developed comprehensive event strategies and objectives, aligning them with overarching organizational goals
- Increased lead generation through targeted email marketing and social media advertising.
- Skillfully negotiated and executed contracts for both large- and small-scale events, ensuring optimal outcomes
- Leveraged CRM, email marketing, project management, and other systems to meticulously analyze, track, and report on event return on investment (ROI), revenue generation, and marketing qualified lead (MQL) metrics
- Developed strong relationships with industry influencers, securing positive media coverage for company events and initiatives.
- Nurtured meaningful relationships with customers and prospects on an individual basis, fostering long-term brand loyalty
- Assumed responsibility for ordering and tracking event inventory to ensure seamless execution.
Education
Google Project Management Certificate
2022
Professional Certified Coach (PCC)
2021
Business Management
Singidunum University
2013
Skills
- Project Management
- Marketing
- Market Analysis
- Leadership and Team Building
- Budget Coordination
- Efficient Multi-Tasker
- Performance Improvements
- Training and Coaching
- Business Development
- P&L Management
- Human Resources Management
Education And Skills
Professional Certified Coach (PCC), Singidunum University, Belgrade, 2009, 2013, Agile management, Project plans and charts, KPI, OKR, Risk Assessment and Mitigation, Data analytics, Marketing, Social Media and Branding, Microsoft Office, G Suite, Asana, Adobe Photoshop, Adobe Lightroom, Squarespace, Wix, Wordpress, Canva, SEO, CMS, Effective communication, Active listening, High organizational skills, Team player, Leadership and coaching, Solution oriented, Multi-tasker, Adaptive, Fast learner, Reliable, Intuitive, Ability to work in cross-functional teams and in multi-brand organizations
Projects And Other Works
Provided business and marketing coaching and consultancy, Delivering personalized coaching sessions tailored to individual client needs, empowering them to achieve their goals and maximize their potential. Successfully organized and managed several projects and events, including a Fundraising campaign and an Art Exhibition, overseeing the entire project lifecycle.
Writing and creative
Creator of several successful blogs and social media accounts. Exploring a range of topics with a focus on personal growth, resilience, and overcoming challenges. Other topics included traveling across the globe and empowering individuals to design and live life on their own terms, offering practical tips, strategies, and encouragement to create a fulfilling and purpose-driven lifestyle. Contributing writer for publications including Plezir Magazine, Orgnl Magazine, Elephant Journal, RYL Magazine, and Tush Magazine.
Timeline
General Manager
DIK International Limited
11.2015 - Current
Marketing and Project Manager
DIK International Limited
11.2013 - 11.2015
Event and Marketing Supervisor
Resava Restaurants and Bars
01.2010 - 10.2013
Google Project Management Certificate
Professional Certified Coach (PCC)
Business Management
Singidunum University
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