Lia N. Toglia
Philadelphia,PA
Summary
With a track record of surpassing marketing objectives and driving steady growth, I am an accomplished Marketing Specialist and Photo Editor. I have a proven ability to develop effective digital marketing strategies that deliver outstanding results. My expertise lies in connecting with target audiences and utilizing a unique blend of creativity and analytical thinking. I am eager to continue learning and growing in the dynamic field of digital marketing, leveraging my skills in content creation and data analysis to excel in the Marketing Specialist role.
Overview
4
4
years of professional experience
Work History
Photo Editor and Project Coordinator
Philip Gabriel Photography
01.2022 - Current
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Handled high-pressure deadlines with ease by implementing effective time management strategies and prioritizing tasks accordingly.
- Cultivated relationships with photographers, agencies, and other collaborators to expand the network of available resources for projects.
- Developed creative concepts for editorial spreads, resulting in visually engaging layouts that captivated readers.
- Increased social media engagement by curating eye-catching visuals tailored specifically for different platforms.
- Collaborated with marketing teams to create compelling visuals that effectively communicated campaign messaging.
- Coordinated photo, video, and graphic projects, ensuring timely delivery without compromising quality of work
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
- Organizing workflows by organizing and categorizing creative assets and project briefs
- Collaborating with cross-functional teams including Marketing, Digital Media, and Sales
- Professional experience in media; specializing in photography, graphics, and social media management
- Thriving in fast paced environments, executing multiple projects at once
Freelance Photographer and Retoucher
Lia Nicole Photography
02.2021 - 01.2022
- Provided custom retouching services to a diverse client base, including wedding photographers, e-commerce brands, and advertising agencies
- Demonstrated expertise in beauty retouching, product enhancement, and composite image creation
- Strong reputation for delivering high-quality work within agreed-upon timelines, leading to a growing list of satisfied repeat clients
- Photographing a variety of subjects including people, well-known food brands, and corporate events
- Utilized advanced Photoshop skills to manipulate and enhance images for various purposes, including print, web, and social media
- Delivered high-quality images under tight deadlines, demonstrating strong time management skills.
- Developed structured archiving system for photo storage, ensuring easy access and organization of thousands of images.
- Conducted detailed pre-shoot consultations to understand client needs, leading to highly personalized and satisfactory outcomes.
Digital Marketing Assistant
Philadelphia Soccer Union
10.2020 - 01.2021
- Managed social media content, including creating and scheduling posts, and analyzing performance metrics
- Supported promotional activities and event marketing, contributing to increased attendance and fan interaction
- Contributed to the development of a streamlined workflow, working under tight deadlines and doing work in post
- Designed visually appealing email templates that resulted in higher open rates and click-to-open ratios than industry benchmarks.
- Assisted senior photographers and graphic designers in photographing games, enhancing images, and design for sponsor campaigns
- Assisted in the development of comprehensive digital marketing plans aligned with company goals and objectives.
- Ensured consistent branding across all digital platforms, strengthening the company''s online presence.
- Monitored industry trends and competitor activity to stay ahead of emerging digital marketing best practices.
Education
Bachelor - Digital Communications And Media
Bloomsburg University of Pennsylvania
Bloomsburg, PA05.2021
Skills
- Branding and marketing understanding
- Strong communication and interpersonal skills
- Adobe Creative Suite: Acrobat, InDesign, Photoshop, Illustrator
- Graphic Design Background
- Ability to thrive in fast-paced environments
- Deadline and solution-driven
- Digital and Social Media Marketing
- Detail Oriented and Creative Problem-Solving
- Strong knowledge of color theory
- Budgeting knowledge and quality control
Websites
Accomplishments
- Collaborated with Insomnia Cookies, Aramark, and IKEA in the development of menu launches.
- Collaborated with Insomnia Cookies and Funworks in the development of Insomnia "Cookies Cravability" Campaign
Timeline
Photo Editor and Project Coordinator
Philip Gabriel Photography
01.2022 - Current
Freelance Photographer and Retoucher
Lia Nicole Photography
02.2021 - 01.2022
Digital Marketing Assistant
Philadelphia Soccer Union
10.2020 - 01.2021
Bachelor - Digital Communications And Media
Bloomsburg University of Pennsylvania
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