Liam Holroyd
Fairfield,CT
Summary
Dynamic and results-oriented Media Buyer in the fast-paced realm of advertising who's demonstrated expertise in developing and executing strategic media plans to maximize client ROI and achieve campaign objectives. Proficient in negotiating and securing favorable media placements across various channels, including digital, linear broadcast, and cable. Proven track record of fostering strong relationships with media vendors to drive successful outcomes.
Overview
2
2
years of professional experience
Work History
Media Investment Lead
ICON International
01.2024 - Current
- Developed comprehensive media plans outlining the optimal allocation of budget across various cable networks and programs to reach the target audience effectively for clients such as Covergirl, Nissan, Johnsonville, WGU, Bobcat, Reynolds, and more.
- Negotiated with cable network representatives to secure favorable rates and placements that aligned with the campaign objectives.
- Managed advertising budgets to allocate funds efficiently across different media channels to maximize the return on investment.
- Established trust and rapport with clients and vendors to ensure clear and concise communication for conveying campaign objectives and negotiating deals.
- Managed and trained associates in order to maximize growth and efficiency during the buy process.
Media Investment Associate
ICON International
10.2022 - 01.2024
- Monitored the performance of the cable flight in real-time, tracking key metrics such as impressions, GRPs, reach, frequency, and cost per point (CPP).
- Regularly analyzed data to identify any discrepancies or deviations from the planned media schedule and budget.
- Implemented adjustments and optimizations as needed to ensure that impressions, GRPs, and dollars are aligned with the predetermined targets.
- Utilized media buying software and tools to facilitate stewardship activities, streamline reporting, and enhance campaign efficiency.
Marketing Analyst Intern
Culturally Arts Collective
06.2022 - 08.2022
- Coordinated with web development team to design, develop and direct digital marketing campaigns to maximize web traffic, outreach, and user-interaction/involvement.
- Developed marketing campaigns for exhibitions and open calls.
- Worked will PR team to maximize social media marketing and analytics.
Membership Manager Intern
Culturally Arts Collective
06.2022 - 08.2022
- Implemented outreach strategies to expand membership base and engage existing members.
- Created membership campaigns, including media marketing, to increase members involvement and level of support.
- Maintained a membership database, designed membership benefits and communicated with members.
Summer Creative Advertising Media Program
Deustch
08.2022 - 08.2022
- Participated in a week long program with the company that the focused on learning the functional roles of an advertising agency. Worked with strategy, creative, media, and accounts management teams.
Education
Bachelor of Science - Marketing
University of Connecticut
Storrs, CT05.2022
Skills
- Internal/External Communication
- Client Relations
- Budget Management
- Email Marketing
- Creativity and Collaboration
- Negotiation
SoftWare
- Microsoft Office Suite
- Strata
- Campaign Manager 360
- Canva
- Google Ads
- Google Analytics
- SPSS Software
- Adobe Photoshop
Timeline
Media Investment Lead
ICON International
01.2024 - Current
Media Investment Associate
ICON International
10.2022 - 01.2024
Summer Creative Advertising Media Program
Deustch
08.2022 - 08.2022
Marketing Analyst Intern
Culturally Arts Collective
06.2022 - 08.2022
Membership Manager Intern
Culturally Arts Collective
06.2022 - 08.2022
Bachelor of Science - Marketing
University of Connecticut
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