Liam Keller
Denver,United States
Summary
Digital marketing professional with 8 years of experience managing $5M+ in monthly ad spend. Expertise in tracking and optimizing performance to drive growth. Skilled in project management, automation, and streamlining processes to achieve exceptional results. Led a department that achieved a 24% conversion rate growth and a 25% increase in ROI through data-driven campaigns and advanced analytics tools.
Overview
8
8
years of professional experience
Work History
Managed over $5 million in monthly ad spend
Conversion Logix
11.2023 - Current
- Managed over $5 million in monthly ad spend across 2,000+ PPC accounts
- Including continual performance enhancements, quality assurance efforts, integration of automation, and regular presentation of strategic insights to the executive board
- Leveraged AI & automation in my role to help scale the business by automating processes and optimizing decision-making
- Leading the conceptualization, development, and implementation of internal tools, transforming ideas into practical solutions for performance and growth
- Led a team of 15 in delivering targeted digital ad campaigns, achieving a 20% decrease in CPM and a 24% growth in conversion rates within one year by implementing advanced analytics tools and optimization strategies
- Formulating strategic roadmaps for addressing significant digital marketing trends and challenges, including cookieless tracking, lifecycle optimization in Google Ads, and synergistic product mix strategies
- Providing support on new client calls and technical planning in or to land and expand new clients resulting in helping with over 7 million dollars in sales
Performance Marketing Manager
Conversion Logix
01.2023 - 11.2023
- Drove a 25% increase in ROI by developing data-driven marketing campaigns, leveraging platforms such as Google Ads and Facebook Advertising, and utilizing advanced analytics to refine targeting strategies
- Created a scalable standard process for enhancing conversion measurements, utilizing JavaScript, HTML, and Google Tag Manager to streamline data collection and improve accuracy
- Led the successful migration of 1,000 clients to Google Analytics 4 (GA4), incorporating value-based conversion tracking to enhance lead-generation signals within Google Ads campaigns
- Developed automated performance reports automated performance reports that increased data accuracy by 25% and reduced manual reporting time by 30 hours per month using data visualization tools
PPC and Analytics Lead
Conversion Logix
10.2021 - 01.2023
- Led strategic management of 1000+ Google Ads accounts, consistently optimizing campaigns to deliver high-quality leads while reducing cost-per-click (CPC) by leveraging robust reporting and data analysis
- Enhanced client reporting processes through custom dashboards and detailed analytics using Google Analytics, improving decision-making with real-time performance tracking
- Streamlined quality assurance workflows, reducing campaign errors by 4% through enhanced reporting and rigorous post-launch reviews
Digital Marketing Specialist
Conversion Logix
Seattle, United States
10.2018 - 10.2021
Marketing Specialist
IEH Laboratories and Consulting Group
Seattle, United States
11.2017 - 10.2018
Marketing Intern
Parity Technology Solutions
Seattle, United States
05.2016 - 08.2016
Education
Bachelor of Arts - BA - Marketing
University of Washington
06.2017
Skills
- Digital Marketing
- Omnichannel
- Google Tag Manager
- Google Analytics 4
- New Business Development
- SQL
- HTML
- Conversion Rate Optimization
- Analytics
- Project Management
- Marketing Automation
- Marketing Funnel Analytics
Timeline
Managed over $5 million in monthly ad spend
Conversion Logix
11.2023 - Current
Performance Marketing Manager
Conversion Logix
01.2023 - 11.2023
PPC and Analytics Lead
Conversion Logix
10.2021 - 01.2023
Digital Marketing Specialist
Conversion Logix
10.2018 - 10.2021
Marketing Specialist
IEH Laboratories and Consulting Group
11.2017 - 10.2018
Marketing Intern
Parity Technology Solutions
05.2016 - 08.2016
Bachelor of Arts - BA - Marketing
University of Washington
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