Liam McTigue
Austin
Summary
Dynamic advertising operations professional with a proven track record at Roku, specializing in data analysis and revenue optimization. Expert in SQL and adept at enhancing cross-functional collaboration. Successfully drove a 20% increase in workflow efficiency through innovative QA system improvements, while delivering exceptional client support and strategic insights to elevate campaign performance.
Overview
4
4
years of professional experience
Work History
Senior Associate - Ad Operations
Roku
03.2024 - Current
- Use 3rd party tools to ensure creatives running in our ad servers are in compliance with our ad specifications
- Schedule both direct sold and programmatic campaigns in Roku ad server and SSP
- Validate creative running through our programmatic campaigns to identify violations to our acceptability guidelines
- Partner with Ad Operations Associates to provide strategic QA support for high profile or sensitive campaign launches
- Confirm design and copy elements of sponsorship products conform to established guidelines
- Ensure campaigns are being properly captured in our internal reporting tools
- Provide internal and external sales stakeholders with exceptional customer service and support
- Contribute to ad hoc strategic projects and reporting that will help drive revenue growth for Roku
Advertising Operations - Monetization Product Testing
Meta
07.2022 - 03.2024
- Drive ongoing enhancement of workflows in recruitment outreach, QA, alpha/beta testing, and performance tracking across various ad campaign tests by spearheading testing execution in collaboration with program management, sales, analytics, legal, marketing, science, engineering, product, and client solutions manager teams.
- Educate and devise resources for incoming hires, while contributing to coaching and development of enhanced XFN relations across teams.
- Navigate GSP (global sales partners) and clients through intricate campaign setups, while conducting technical QA checks in collaboration with marketing science and engineering partners.
- Coordinate and drive various onboarding and team refresher training sessions, with focus on campaign QA, cross-departmental communication, and team organization.
- Coordinated and juggled three and more projects concurrently across diverse time zones.
- Initiated and guided enhancement of new QA system, resulting in minimum 20% acceleration in work turnover.
- Administered monthly advertising budget surpassing $1M, strategically allocating funds to achieve maximum impact.
- Spearheaded establishment of London coverage team to provide support to PMs across various time zones.
Marketing Analytics Specialist
Sandalwood Management
Austin
08.2021 - 06.2022
- Supervised vendor relations across multiple accounts nationwide.
- Managed investor relations by delivering comprehensive assessments of sector and property performance.
- Revitalized project plans, effectively conveying objectives to stakeholders and management team.
- Drove B2C expansion through implementation of customer retention strategies.
- Oversaw Facebook business account, managing ad expenditures up to $40k monthly.
- Contributed to business plans aimed at transforming underperforming properties in portfolio.
- Implemented Yardi CRM call forwarding and tracking, accelerating response to repair requests and tenant issues.
Education
Marketing - Communication
University of Oklahoma
Norman, OKSkills
- Data Analysis
- Revenue Optimization
- SQL/MySQL
- Java Script
- Market Research
- API Implementation
Timeline
Senior Associate - Ad Operations
Roku
03.2024 - Current
Advertising Operations - Monetization Product Testing
Meta
07.2022 - 03.2024
Marketing Analytics Specialist
Sandalwood Management
08.2021 - 06.2022
Marketing - Communication
University of Oklahoma