Summary
Work History
Education
Skills
ADDITIONAL INFORMATION
Timeline
Generic

Liam O’Neill

Palm Harbor,FL

Summary

Results-driven marketing and business development professional with a strong foundation in both corporate and agricultural operations. Demonstrated success in building brands, managing key partnerships, and executing high-impact promotional programs. Combines hands-on operational leadership with strategic business insight, having developed a 100-acre vineyard and winery from the ground up while managing large referral networks in the legal sector. Skilled in supplier collaboration, territory growth, event execution, and data-driven performance reporting. Passionate about brand advocacy, consumer engagement, and driving measurable growth for premium products.

Work History

Vineyard & Operations Manager

Muscadine Farms
  • - Built and managed a 100-acre vineyard and 35,000-gallon wine facility, overseeing all operational phases from land development to full-scale production and distribution.
  • - Partnered with distributors, retailers, and fresh-market buyers to expand sales channels, negotiate contracts, and grow regional market share.
  • - Directed cross-functional teams of 15+ employees and subcontractors, ensuring alignment across production, logistics, and compliance functions.
  • - Executed marketing campaigns and product launches for seven grape varieties, coordinating branding, packaging, and field promotion.
  • - Conducted product training sessions to educate buyers and staff, strengthening brand awareness and client engagement.
  • - Represented the company at trade shows and regional wine events as a brand ambassador, increasing exposure and customer loyalty.
  • - Recognized for entrepreneurial leadership in scaling operations from start-up to profitable enterprise with multi-channel product distribution.
  • [Muscadine Farms] — [Sylvania, Georgia] — [2021 – 2025]

Marketing & Business Development Coordinator

BioSpine/RJS Legal
  • - Managed an exclusive marketing territory with 30+ active referral partners, including medical offices, attorney offices, and community organizations.
  • - Increased referral volume year-over-year through targeted relationship management and data-driven outreach strategies.
  • - Organized and executed marketing and networking events for 25–100 attendees, including referral appreciation luncheons and client education seminars.
  • - Created and distributed branded materials, digital assets, and localized campaigns to expand brand recognition across the region.
  • - Maintained CRM data and analytics to track referral activity, identify trends, and report performance to executive leadership.
  • - Consistently exceeded referral and territory growth benchmarks, earning recognition for strategic execution and partner retention.
  • [BioSpine/RJS Legal] — [Tampa, Florida] — [2020 – 2021]

Consultant – Winery Systems Development

Tim Woods/G&D Chillers
  • - Served as a technical consultant for the design and installation of a glycol system supporting 12 temperature-controlled fermentation tanks.
  • - Partnered with engineers and production teams to optimize system efficiency, reliability, and sustainability.
  • - Provided guidance on equipment selection, system layout, and automation, improving fermentation control and product quality.
  • - Oversaw installation milestones, testing, and system calibration to meet production readiness standards.
  • - Supported long-term process optimization by implementing energy-efficient practices and maintenance protocols.
  • [Tim Woods/G&D Chillers] — Pigeon Forge, Tennessee— [2023]

Education

Bachelor of Science - Marketing

University of South Florida
Tampa, FL

Skills

  • Business Development
  • Territory Management
  • Distributor & Supplier Relations
  • Brand Strategy & Promotion
  • Sales Enablement
  • Event & Field Execution
  • Account Growth
  • CRM & Data Analytics
  • Operational Excellence

ADDITIONAL INFORMATION

  • - Experienced in coordinating product launches, marketing events, and brand training programs.
  • - Proficient with CRM platforms, Microsoft Office Suite, and digital marketing tools.
  • - Strong communication, negotiation, and relationship management skills with executive and field teams alike.

Timeline

Vineyard & Operations Manager

Muscadine Farms

Marketing & Business Development Coordinator

BioSpine/RJS Legal

Consultant – Winery Systems Development

Tim Woods/G&D Chillers

Bachelor of Science - Marketing

University of South Florida

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Liam O’Neill