Assumed complete ownership of Microsoft events, guiding them from conception to post-event assessment
conducted comprehensive event briefings, orchestrating Q&A sessions, and meticulously managing the event flow for optimal outcomes
Cultivated strong partnerships and communication channels with global colleagues to deliver standout Microsoft events
Collaborated with cross-functional teams such as finance, operations, legal, and marketing to identify new opportunities for growth.
Monitored budgeting process for each event to ensure cost efficiency.
Provided on-site support during the day of the event including problem solving if necessary.
Account Executive
Havas Creative | Citi Bank | American Airlines
Chicago, IL
06.2023 - Current
Managed and facilitated Digital, TV, Print, & OOH advertising campaigns for Citi Bank & American Airlines
Orchestrated a full takeover of Travel & Leisure Magazine for a high-impact advertising campaign, liaising between the client and publication team for optimal placement and content.
Supported the development and execution of new TV advertisements for the Citi®AAdvantage® Executive Card, collaborating with creative and production teams to achieve brand alignment.
Successfully routed and managed display advertisements for key clients, ensuring consistent brand messaging and adherence to publication guidelines.
Collaborated with major publishers such as Buzzfeed, The New York Times, Slate, TripleLift, Yahoo, and Uber to maximize ad reach and ensure optimal visibility.
Updated and organized digital asset library for ease of access and efficient use in advertising projects.
Developed and maintained financial models for budget planning while determining project scope and limitations.
Associate Account Executive
The Marketing Store | McDonald's
Chicago, IL
05.2022 - 06.2023
Successfully managed and facilitated Point-of-Purchase, Digital, Toy, and Print advertising campaigns for the Global McDonald's Happy Meal Team
Coordinated and tracked projects through agency processes, and monitoring deliverables of cross-functional teams including creative, strategy, studio, print, and production, to deliver innovative and effective advertising solutions
Managed and coordinated all aspects of plans, presentations, creative briefs. proposals, budgeting, timelines, and approvals
Acted as the main point of contact for McDonald's account, ensuring timely communication and resolution of any issues that arose
Conducted competitive analysis to stay informed of industry trends and best practices, and incorporated learnings into McDonald's campaigns
Business Development Manager
360 Home Connect
Chicago, IL
02.2021 - 05.2022
Formed and sustained relationships with various clients and brokerage partners such as Keller Williams, Compass, Baird & Warner, @properties, and others
Worked diligently with personal assistant to ensure proper follow-ups, organization, lead generation, and email campaigns were executed correctly,
Worked closely with CEOs to develop client acquisition strategies and track engagement activity.
Strategy Specialist (Contract)
Starcom Worldwide, Publicis Groupe
Chicago, IL
06.2021 - 09.2021
Created and delivered media-planning assessments as part of Allstate Strategy Team
Compiled various requests for proposals while providing reach, CPM, and timelines of completion to better assist in the decision-making process pertaining to allocation of media spend
Shadowed and participated in various cross-teams calls, brainstorms, status updates with Digital, Radio, OOH, Investment, and Droga5 Creative Teams
Familiarized myself with various Advertising software programs such as Media Tools and ComScore.
Marketing Operations Specialist
Winsby Inc
Chicago, IL
02.2019 - 11.2020
Assisted clients in determining and elevating marketplace positioning.
Assessed consumer needs and buying habits to identify potential markets and product demand variables.
Researched consumer opinions and marketing strategies in collaboration with marketing team personnel.
Education
Bachelor of Arts - Public Relations & Advertising
DePaul University
06.2022
Skills
Brief/Synopsis writing
Project Management
Account Management
Budget planning & forecasting expertise
Diplomatic tact when providing feedback or challenging team decisions