Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Liam Thorpe

Camarillo,CA

Summary

Successful, performance oriented Director of Sales with 5 "Hotel of the Year" awards with 3 Hotel Management Companies. My Hotels have been nominated for "Hotel of the Year" 8 times. Results driven, and highly able to analyze Market opportunities to shift share, increase revenue, exceed budget with hard work, innovative ideas and strategies. Experienced in training, and motivating a sales team and acquiring game changing clients. Utilizing all available tools to improve Revenue and Market share.

Overview

29
29
years of professional experience

Work History

Asst. Director of Sales

Providence Hospitality / Crowne Plaza Ventura Beach
Ventura , CA
07.2016 - Current

235 Rooms , 19,000 Square Feet of Meeting Space

  • Top Revenue Generator in Group Sales; Responsible for 50% of Group Revenue
  • Hotel of the Year for Providence Hospitality in 2022 and 2023
  • Developed Sales SOP's, Sales Process, Conducted Sales Meetings, recruiting and training

Area Director of Sales & Marketing

Aimbridge Hospitality / Aloft LAX & Fairfield Inn LAX
El Segundo, CA
01.2016 - 07.2016

600 Rooms, 4,000 square Feet of Meeting Space

  • Spearheaded 2 Hotel openings coordinating PR Strategy and oversaw Brand Opening Development
  • Secured the areas Top BT Accounts utilizing National Sales and local Sales efforts.
  • Secured multiple million dollar contracts to guarantee and secure base business.

Director of Sales & Marketing

Aimbridge Hospitality / Tower Hotel Oklahoma City
Oklahoma City, OK
05.2014 - 01.2016

354 Rooms, 14,000 Square Feet of Meeting Space

  • Spearheaded Wedding Package and Meeting Package development, resulting in improved Food & Beverage Revenue.
  • Developed New Collateral, Planner Sheets, Brochures, Wedding and Meeting package

Director of Sales & Marketing

Aimbridge Hospitality / Casa Sirena Resort Hotel & Hampton Inn Channel Islands Harbor
Oxnard, CA
03.2007 - 05.2014

271 Rooms combined, 10,000 Square Feet of Meeting Space

  • Opened new Hampton Inn Channel Islands Harbor
  • Hotel was nominated 5 times for "Hotel of the Year" winning twice
  • Nominated for "Director of Sales of the Year" twice
  • Won the "Presidents Award" 4 years out of 7 for Market Share excellence

Account Director

Starwood Hotels / Westin Pasadena
Pasadena, CA
07.2003 - 02.2005

350 Rooms and 16,000 Square Feet of Meeting Space

  • Led Sales team in Revenue by over 200%
  • Rebuilt and increased Corporate Group share and Government share by 29% primarily reaching out to JPL, Nestles, Jacobs Engineering, Farmers Insurance, Parsons and Avery Dennison

Director of Sales & Marketing

Starwood Hotels / W Hotel Silicon Valley
Newark, CA
07.2001 - 03.2003

172 Suites, 4,000 Square Feet of Meeting Space

  • Was recruited to correct under performing property
  • Increased Market Share by 28.2% while Compset declined -32%
  • Improved from 7 of 7 in Star Report to #1 of 7 in 2 months and remained #1.

Area Director of Sales

Sunstone Hotels / Residence Inn, Fairfield Inn & Hampton Inn
Santa Clarita, CA
07.1999 - 07.2001

300 Rooms, 3,000 Square Feet of Meeting Space

  • Led Sales effort for all 3 properties and achieved RevPAR Market Index of 142% cumulatively vs. Company goal of 113%.
  • Was utilized to train new Directors in Sales techniques.

Sr. Sales Manager

Sunstone Hotels / Residence Inn @ River Ridge
Oxnard, CA
07.1998 - 07.1999

252 Suites, 12,000 Square Feet of Meeting Space

  • Implemented Sales Training for junior Sales Managers
  • Nominated and won "Hotel of the Year" for largest RevPAR increase and 2nd largest contract in Sunstone

Sales Manager

Promus Hotels / Embassy Suites Mandalay Beach Resort
Oxnard, CA
07.1996 - 07.1998

249 Suites, 16,000 Square Feet of Meeting Space

  • Led Sales Team in group bookings in both ADR and Revenue
  • Created Sales Packet information
  • Was recruited by competitor Sunstone after 2nd year

Education

Pepperdine University

Skills

  • Analyzing report data (Hotelligence, GSO Volume Reports, Star, Knowland
  • Forecasting, Strategic Planning, Implementation, Market Analysis
  • Sales Leadership and training
  • Outstanding Sales ability
  • Developing Marketing Strategies (Website, Social Media, SEO's, 3rd Party)
  • Utilization of 3rd Party Sites
  • Hotel opening and renovating experience
  • Experience with Salesforce, OnQ, Delphi, Microsoft,
  • Revenue Maximizing strategies
  • Budgeting and Marketing plans
  • 13 years experience as a Director of Sales & Marketing

Accomplishments

Staff Development

  • Interviewed, recruited and trained new Sales Managers,
  • Developed Sales SOP's and Training agendas for new hires
  • Mentored and coached employees resulting in their growth and promotion

Achievement

  • Nominated and won "Hotel of the Year" with Sunstone Hotels, , Twice with Aimbrdge Hospitality, and most recently with Providence Hospitality in 2022
  • Won Presidents Award 5 times in 7 years for Market Share excellence

Hotel Opening and Renovation experience

  • Opened new Aloft LAX and Fairfield Inn & Suites LAX
  • Opened new Waterfront Hampton Inn Channel Islands Harbor
  • Experienced Full Renovations with Crowne Plaza Ventura Beach, Embassy Suites Mandalay Beach, W Silicon Valley, Westin Pasadena

Timeline

Asst. Director of Sales

Providence Hospitality / Crowne Plaza Ventura Beach
07.2016 - Current

Area Director of Sales & Marketing

Aimbridge Hospitality / Aloft LAX & Fairfield Inn LAX
01.2016 - 07.2016

Director of Sales & Marketing

Aimbridge Hospitality / Tower Hotel Oklahoma City
05.2014 - 01.2016

Director of Sales & Marketing

Aimbridge Hospitality / Casa Sirena Resort Hotel & Hampton Inn Channel Islands Harbor
03.2007 - 05.2014

Account Director

Starwood Hotels / Westin Pasadena
07.2003 - 02.2005

Director of Sales & Marketing

Starwood Hotels / W Hotel Silicon Valley
07.2001 - 03.2003

Area Director of Sales

Sunstone Hotels / Residence Inn, Fairfield Inn & Hampton Inn
07.1999 - 07.2001

Sr. Sales Manager

Sunstone Hotels / Residence Inn @ River Ridge
07.1998 - 07.1999

Sales Manager

Promus Hotels / Embassy Suites Mandalay Beach Resort
07.1996 - 07.1998

Pepperdine University
Liam Thorpe