Liana Cohen
Thousand Oaks,CA
Summary
Highly-motivated and organized professional with over 10 years experience in marketing and sales. Looking to utilize my exceptional communication skills, strong worth ethic and adaptability in my next marketing role as Marketing Coordinator.
Overview
22
22
years of professional experience
Work History
Self-employed/Network Marketing Sales
Stay At Home Mom
Thousand Oaks, CA
01.2013 - Current
- Primary caregiver for my two sons, utilizing my effective communication, multi-tasking, problem-solving, scheduling and organizational skills.
- Active volunteer at Lang Ranch Elementary school, PTA board member, Thousand Oaks Little League board member, Cub Scouts leader and team mom/contributor to many youth sports leagues.
- Sales Consultant for Vasayo network marketing company, earning Gold status in the organization and two all-expense paid reward trips.
Regional Sales Manager- Southwestern Region
SignaPay
Los Angeles, CA
04.2011 - 01.2013
- Acquired, retained and expanded new business relationships resulting in achievement of sales goals and increased productivity.
- Consulted with business owners and high-volume merchants to help them increase their profitability and efficiency through use of the company’s payment products and services.
- Provided support and training for the sales representatives in my defined territory.
- Conducted regular market research to identify customer needs and preferences.
- Developed strategies and plans for regional sales growth.
Sales Consultant- Direct Field Sales
National Processing Company
Los Angeles, CA
04.2010 - 04.2011
- Exceeded sales expectations- 105% of plan.
- Developed and maintained relationships with clients to increase sales revenue.
- Generated daily reports on sales activities for management review.
- Performed cold calls to prospective customers to introduce company offerings.
Business Sales Consultant
Wells Fargo Merchant Payment Solutions
Los Angeles, CA
01.2009 - 04.2010
- Diamond Club Award Winner- achieved over 100% in all 4 sales metrics
- Partnered closely with business bankers and branch managers to provide their clients with customized business and payment solutions.
- Generated leads by cold calling prospects and building relationships with key decision makers within target organizations.
Regional Account Executive- Los Angeles Region
TransFirst Merchant Services
Los Angeles, CA
04.2007 - 01.2009
- Top producer, consistently over plan in revenue and volume.
- Sales Olympian Club – Top 10 Account Executive in signed volume
- Established relationships with customers, vendors, and other partners in the region.
- Cultivated strategic client relationships to support business goals, growth strategies and profit drivers.
Membership Marketing Manager
United Online, Inc.
Woodland Hills, CA
06.2004 - 04.2007
- Developed and managed internal marketing efforts to meet the strategic objectives of the Executive Marketing team.
- Ensured consistent product and brand messaging across internal and external communications.
- Responsible for the proper implementation and tracking of member communications and marketing efforts for all United Online Services.
- Managed projects from implementation to fulfillment, including various promotional and product integration opportunities.
- Continually developed strategies and formed relationships with studio and television partners in an effort to build brand awareness and drive subscriber acquisitions through various promotional vehicles.
- Interfaced with outside agencies to develop, implement and evaluate marketing efforts.
- Responsible for analyzing marketing programs, reporting performance and providing recommendations.
Executive Assistant to Chief Marketing Officer
United online, Inc.
Woodland Hills, CA
01.2002 - 06.2004
- Organized and managed complex calendar of appointments, meetings, and travel arrangements for busy CMO and VP.
- Prepared expense reports for executive marketing team.
- Contributed to the marketing department on a wide range of tasks including copy editing, brainstorming, media schedule implementation and sponsorship fulfillment.
- Coordinated multiple aspects of marketing campaigns, projects and relationships including the trafficking of online and offline advertising, budgets, creative materials, web design and marketing sponsorships.
- Coordinated various product placement opportunities for television and film and tracked the media value associated with these programs.
- Organized and implemented sweepstakes to attract new users and upsell existing users.
- Prepared reports, presentations, agendas, minutes, and other documents as needed by the executive staff.
- Acted as a liaison between the executives and internal and external stakeholders to facilitate communication flow.
Education
Bachelor of Arts - Psychology
University of California, Santa Barbara
Santa Barbara, CA06-2000
Skills
- Proficient with Microsoft office suite: Word, Excel, PowerPoint and Outlook
- Salesforce
- Teamwork and Collaboration
- Strong written and verbal communication
- Content Creation
- Online marketing campaigns/analytics
- Task Prioritization
- Data Entry
- Multitasking
- Organizational Skills
Timeline
Self-employed/Network Marketing Sales
Stay At Home Mom
01.2013 - Current
Regional Sales Manager- Southwestern Region
SignaPay
04.2011 - 01.2013
Sales Consultant- Direct Field Sales
National Processing Company
04.2010 - 04.2011
Business Sales Consultant
Wells Fargo Merchant Payment Solutions
01.2009 - 04.2010
Regional Account Executive- Los Angeles Region
TransFirst Merchant Services
04.2007 - 01.2009
Membership Marketing Manager
United Online, Inc.
06.2004 - 04.2007
Executive Assistant to Chief Marketing Officer
United online, Inc.
01.2002 - 06.2004
Bachelor of Arts - Psychology
University of California, Santa Barbara