Liana Martins
Miami,USA
Summary
Dynamic and results-oriented Manager/Director with a proven track record of driving high performance in leading teams for prestigious multinational companies, including TIM, Claro, Itaú Bank, Natura & Co, Avon, and Ornare. Exceptional versatility and rapid adaptability to new roles contribute to team development and success. Recognized for fostering significant team achievements and consistently delivering outstanding results aligned with organizational goals. Committed to leveraging expertise to inspire teams and elevate performance across all organizational levels.
Overview
24
24
years of professional experience
Work History
Post Sales Manager
Ornare
03.2023 - Current
- Leadership in a market-leading luxury furniture company, catering to high-net-worth clients
- Delivered 2023 as the year with the highest post sales volume in company history, achieving the largest post-sales closure amount at Ornare
- Increased post-sales volume by 20% compared to the previous year
- Achieved the highest customer satisfaction rating, enhancing the perceived value and increasing repeat purchases from recurring clients by 10%
- Leadership of a team of 20 individuals, overseeing the entirety of the post-sales department. Post-sales operations include international and local logistics, customer service, site supervision, installation, delivery solutions, and negotiations.
- Fostered relationships with key clients, resulting in increased customer loyalty and repeat business.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
Divisional Sales Manager
Natura&Co
06.2020 - 03.2023
- Territory leader overseeing an area spanning over 148,000 square kilometers, comprising more than 50 cities across 3 states in the northern region of Brazil. Responsible for managing a team of 23 managers, each overseeing segmented and specific territorial areas.
- Achieved historic results, including the greatest team achievement ever attained in the company's history, earning the team a prize of R$50k, along with a trophy and certificate for the best division in the Fogo region, one of the four regions in Brazil.
- Developed prospecting materials and sales techniques for the team to strongly equip them for handling objections during negotiations. These tools were shared and adopted by the company as a nationwide best practice.
- Mentored significant talents within the company, including the current Planning Manager and the current Transformation Office Manager
- Consistently achieved top-ranking status within the company''s regional divisions based on outstanding performance metrics.
- Implemented comprehensive training programs for the sales team, resulting in improved performance metrics across the board.
- Directed sales strategy execution across multiple regions, ensuring alignment with corporate objectives.
- Analyzed market trends and consumer behavior to identify growth opportunities and enhance product positioning.
- Developed training programs for sales teams, improving performance and increasing product knowledge.
- Evaluated sales performance metrics to drive strategic adjustments and improve overall results.
- Led initiatives focused on enhancing customer satisfaction through effective feedback loops and service improvements.
Divisional Sales Manager
AVON Brazil
11.2008 - 01.2020
- Leadership of 28 department managers spanning across 2 states in the Northeast region of the country.
- Led the region with one of the highest market shares in Brazil for over 8 years, leveraging the high market penetration to extract more opportunities through the high satisfaction of the customer base.
- Achieved record-breaking results, such as the Brazil Division achieving the highest sales performance during festive seasons like Christmas and Mother's Day, stemming from intense teamwork involving the creation of action plans, innovative strategies, delegation of crucial tasks, and a strong team spirit.
- Achieved the title of the best sector manager in Brazil in a year-long championship, representing a competition among over 900 managers. Various KPIs were evaluated, including sales, number of orders, and debit percentage.
Top Clients Manager
CLARO (Verizon Company)
06.2008 - 11.2008
- Manager of a portfolio of high-consumption company clients, holding contracts with a minimum subscription of 100 telephone lines.
- Genuine B2B relationships in which the clients were large-scale enterprises.
Administrative Coordinator
ORNARE MIAMI DESIGN
01.2006 - 06.2008
- Demonstrated leadership skills in spearheading the company's initial foray into the American market, assuming accountability for the entire post-sales operation. Efficiently managed logistics, customer service in the post-sales phase, and other administrative functions inherent to.
Account Manager
ITAÚ BANK S/A
12.2001 - 12.2003
- Led a portfolio of both individual and corporate clients, achieving prominence in investment initiatives such as securing the top position in client fund acquisition for Itau Bank. Through exceptional client relationship management, garnered over R$ 1 million in assets within a month.
Education
Exercising Leadership: Foundational Principles -
HarvardX- Harvard University
03.2021
Business Administration - undefined
UECE (State University of Ceara)
09.2000
No Degree - Human Resources Development
University of California
08-2025
Skills
- Sales team development
- Team leadership
- Goal setting and evaluation
- Relationship building
- Sales presentations
- Client relationship management
- Direct sales
- Sales planning
- Account management
- Rapport and relationship building
- Territory sales management
Accomplishments
- Achieving the company's post sales satisfaction record, monthly and annually – Ornare
- 1st place outstanding performance in team achievement – 2023 Natura&Co
- 1st place outstanding performance in Christmas sales – 2022 and 2021Natura&Co
- 1st place outstanding performance in sales NE DIVISION – Brazil 4th quarter Award 2021
- Elected as one of the 12 women chosen in Avon Latin America to participate in the international leadership development program for women – Avon
LANGUAGES
English, spanish and portuguese
Interests
Interested in topics related to physical and mental well-being, as well as human development and personal growth Passionate about sports, with a background in athletics and beach tennis, including several trophies in both
Timeline
Post Sales Manager
Ornare
03.2023 - Current
Divisional Sales Manager
Natura&Co
06.2020 - 03.2023
Divisional Sales Manager
AVON Brazil
11.2008 - 01.2020
Top Clients Manager
CLARO (Verizon Company)
06.2008 - 11.2008
Administrative Coordinator
ORNARE MIAMI DESIGN
01.2006 - 06.2008
Account Manager
ITAÚ BANK S/A
12.2001 - 12.2003
Business Administration - undefined
UECE (State University of Ceara)
Exercising Leadership: Foundational Principles -
HarvardX- Harvard University
No Degree - Human Resources Development
University of California